The Resource Drucker on marketing : lessons from the world's most influential business thinker, by William Cohen

Drucker on marketing : lessons from the world's most influential business thinker, by William Cohen

Label
Drucker on marketing : lessons from the world's most influential business thinker
Title
Drucker on marketing
Title remainder
lessons from the world's most influential business thinker
Statement of responsibility
by William Cohen
Creator
Subject
Language
eng
Summary
Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers
Cataloging source
DLC
http://library.link/vocab/creatorDate
1937-
http://library.link/vocab/creatorName
Cohen, William A.
Index
no index present
LC call number
HF5415
LC item number
.C54248 2013
Literary form
non fiction
http://library.link/vocab/subjectName
  • Drucker, Peter F.
  • Drucker, Peter F.
  • Drucker, Peter F
  • Marketing
  • Marketing
  • Marketing
Label
Drucker on marketing : lessons from the world's most influential business thinker, by William Cohen
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Ascendancy of marketing -- Innovation and entrepreneurship -- Drucker's marketing strategy -- New product and service introduction -- Drucker's unique marketing insights
Dimensions
24 cm
Extent
xxi, 265 pages
Isbn
9780071778626
Isbn Type
(alk. paper)
Lccn
2012016985
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)791684569
  • (OCoLC)ocn791684569
Label
Drucker on marketing : lessons from the world's most influential business thinker, by William Cohen
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Ascendancy of marketing -- Innovation and entrepreneurship -- Drucker's marketing strategy -- New product and service introduction -- Drucker's unique marketing insights
Dimensions
24 cm
Extent
xxi, 265 pages
Isbn
9780071778626
Isbn Type
(alk. paper)
Lccn
2012016985
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)791684569
  • (OCoLC)ocn791684569

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