The Resource Dynamic customer strategy : today's CRM, John F. Tanner, Jr

Dynamic customer strategy : today's CRM, John F. Tanner, Jr

Label
Dynamic customer strategy : today's CRM
Title
Dynamic customer strategy
Title remainder
today's CRM
Statement of responsibility
John F. Tanner, Jr
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Tanner, John F
Illustrations
illustrations
Index
index present
LC call number
HF5415.55
LC item number
.T253 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest Ebook Central
Series statement
Marketing strategy collection,
http://library.link/vocab/subjectName
Customer relations
Target audience
specialized
Label
Dynamic customer strategy : today's CRM, John F. Tanner, Jr
Instantiates
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 149-150) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (156 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606496978
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)867482208
  • (CaBNVSL)swl00403004
  • (MiAaPQ)EBC1582127
  • (Au-PeEL)EBL1582127
  • (CaPaEBR)ebr10821748
  • (CaONFJC)MIL559692
  • (OCoLC)867482208
Label
Dynamic customer strategy : today's CRM, John F. Tanner, Jr
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 149-150) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (156 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606496978
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)867482208
  • (CaBNVSL)swl00403004
  • (MiAaPQ)EBC1582127
  • (Au-PeEL)EBL1582127
  • (CaPaEBR)ebr10821748
  • (CaONFJC)MIL559692
  • (OCoLC)867482208

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