The Resource E-marketing : the essential guide to online marketing

E-marketing : the essential guide to online marketing

Label
E-marketing : the essential guide to online marketing
Title
E-marketing
Title remainder
the essential guide to online marketing
Contributor
Provider
Subject
Language
eng
Summary
"eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index."--Open Textbook Library website
Cataloging source
COF
LC call number
HF5415.1265
LC item number
.S754eb
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Open Textbook Library
http://library.link/vocab/subjectName
Internet marketing
Label
E-marketing : the essential guide to online marketing
Instantiates
Publication
Distribution
Copyright
Note
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Introduction to e-marketing -- E-mail marketing -- Online advertising -- Affiliate marketing -- Search engine marketing -- Search engine optimization -- Pay per click advertising -- Social media -- Crowdsourcing -- Viral marketing -- Online reputation management -- Web public relations -- Web site development and design -- Online copywriting -- Web analytics and conversion optimization -- Mobile marketing -- Customer relationship management -- Market research -- E-marketing strategy
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781936126323
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Other physical details
color illustrations.
Publication frequency
Updated irregularly.
Specific material designation
remote
System control number
  • (OCoLC)953263277
  • (OCoLC)ocn953263277
Label
E-marketing : the essential guide to online marketing
Publication
Distribution
Copyright
Note
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Introduction to e-marketing -- E-mail marketing -- Online advertising -- Affiliate marketing -- Search engine marketing -- Search engine optimization -- Pay per click advertising -- Social media -- Crowdsourcing -- Viral marketing -- Online reputation management -- Web public relations -- Web site development and design -- Online copywriting -- Web analytics and conversion optimization -- Mobile marketing -- Customer relationship management -- Market research -- E-marketing strategy
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781936126323
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Other physical details
color illustrations.
Publication frequency
Updated irregularly.
Specific material designation
remote
System control number
  • (OCoLC)953263277
  • (OCoLC)ocn953263277

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