The Resource Editorial and persuasive writing : opinion functions of the news media, by Harry W. Stonecipher

Editorial and persuasive writing : opinion functions of the news media, by Harry W. Stonecipher

Label
Editorial and persuasive writing : opinion functions of the news media
Title
Editorial and persuasive writing
Title remainder
opinion functions of the news media
Statement of responsibility
by Harry W. Stonecipher
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Stonecipher, Harry W
Index
index present
LC call number
PN4784.E28
LC item number
S76 1979
Literary form
non fiction
Nature of contents
bibliography
Series statement
Humanistic studies in the communication arts.
http://library.link/vocab/subjectName
  • Editorials
  • Persuasion (Rhetoric)
  • Press
  • Journalism
  • Journalism
  • Report writing
  • Éditoriaux
  • Persuasion (Rhétorique)
  • Editorials
  • Journalism
  • Journalism
  • Persuasion (Rhetoric)
  • Press
  • Report writing
Label
Editorial and persuasive writing : opinion functions of the news media, by Harry W. Stonecipher
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The opinion function: an introduction -- The editorial: an attempt toward defining and classifying -- Choice of subjects: determining what needs illuminated -- Finding facts: basic reference and source materials -- Reflection: an important ingredient in persuasion -- A few persuasive techniques: a matter of craftsmanship -- Verbal and statistical fallacies: the need for precision -- Editorial credibility: perceptions make a difference -- The editorial appeal: how you make it is important -- The editorial audience: selective, skeptical, obstinate -- The syndicated opinion columnist: a necessary ingredient -- Feedback: the need for an open forum -- Editorial policy: a basic statement of principles
Dimensions
24 cm.
Extent
256 pages
Isbn
9780803819535
Lccn
78026974
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)04491817
  • (OCoLC)ocm04491817
Label
Editorial and persuasive writing : opinion functions of the news media, by Harry W. Stonecipher
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The opinion function: an introduction -- The editorial: an attempt toward defining and classifying -- Choice of subjects: determining what needs illuminated -- Finding facts: basic reference and source materials -- Reflection: an important ingredient in persuasion -- A few persuasive techniques: a matter of craftsmanship -- Verbal and statistical fallacies: the need for precision -- Editorial credibility: perceptions make a difference -- The editorial appeal: how you make it is important -- The editorial audience: selective, skeptical, obstinate -- The syndicated opinion columnist: a necessary ingredient -- Feedback: the need for an open forum -- Editorial policy: a basic statement of principles
Dimensions
24 cm.
Extent
256 pages
Isbn
9780803819535
Lccn
78026974
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)04491817
  • (OCoLC)ocm04491817

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