The Resource Electronic commerce : the strategic perspective, Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

Electronic commerce : the strategic perspective, Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

Label
Electronic commerce : the strategic perspective
Title
Electronic commerce
Title remainder
the strategic perspective
Statement of responsibility
Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan
Contributor
Provider
Subject
Language
eng
Summary
"This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning. The book's title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. In other words, an organization that does not explicitly consider electronic commerce as a strategic imperative is probably making a crucial error. Here, we focus primarily on the opportunities and tactics that can lead to success in the electronic marketplace."--Open Textbook Library
Member of
Cataloging source
COF
LC call number
HF5548.32
LC item number
.E375eb
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Watson, Richard T
  • Berthon, Pierre
  • Pitt, Leyland F
  • Zinkhan, George M
  • Open Textbook Library
Series statement
Open textbook library
http://library.link/vocab/subjectName
  • Electronic commerce
  • Internet marketing
  • Information technology
  • Electronic commerce
  • Information technology
  • Internet marketing
  • Comercio electrónico
  • Mercadotecnia por Internet
  • Tecnología de la información
Label
Electronic commerce : the strategic perspective, Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan
Instantiates
Publication
Distribution
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1: Performance Through Time -- Chapter 2: Resources: Vital Drivers of Performance -- Chapter 3: Resources and Bathtub Behavior -- Chapter 4: Handling Interdependence Between Resources -- Chapter 5: Building and Managing the Strategic Architecture -- Chapter 6: You Need Quality Resources as Well as Quantity -- Chapter 7: Managing Rivalry for Customers and Other Resources -- Chapter 8: Intangible Resources and Capabilities -- Chapter 9: Going Forward
Dimensions
unknown
Extent
1 online resource
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Publication frequency
Updated irregularly.
Specific material designation
remote
System control number
(OCoLC)974039596
Label
Electronic commerce : the strategic perspective, Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan
Publication
Distribution
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1: Performance Through Time -- Chapter 2: Resources: Vital Drivers of Performance -- Chapter 3: Resources and Bathtub Behavior -- Chapter 4: Handling Interdependence Between Resources -- Chapter 5: Building and Managing the Strategic Architecture -- Chapter 6: You Need Quality Resources as Well as Quantity -- Chapter 7: Managing Rivalry for Customers and Other Resources -- Chapter 8: Intangible Resources and Capabilities -- Chapter 9: Going Forward
Dimensions
unknown
Extent
1 online resource
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Publication frequency
Updated irregularly.
Specific material designation
remote
System control number
(OCoLC)974039596

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