The Resource Electronic marketing and the consumer, editor, Robert A. Peterson

Electronic marketing and the consumer, editor, Robert A. Peterson

Label
Electronic marketing and the consumer
Title
Electronic marketing and the consumer
Statement of responsibility
editor, Robert A. Peterson
Contributor
Subject
Genre
Language
eng
Summary
Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.E395 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1944-
http://library.link/vocab/relatedWorkOrContributorName
Peterson, Robert A.
http://library.link/vocab/subjectName
  • Internet marketing
  • Broadcast advertising
  • Twenty-first century
  • Marketing sur Internet
  • Publicité radiodiffusée
  • Vingt et unième siècle
  • Broadcast advertising
  • Internet marketing
  • Twenty-first century
  • Marketing
  • E-commerce
  • Internet
Label
Electronic marketing and the consumer, editor, Robert A. Peterson
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [175]-181) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips [and others] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep
Dimensions
24 cm
Extent
xiii, 193 pages
Isbn
9780761910701
Lccn
97004753
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)36548824
  • (OCoLC)ocm36548824
Label
Electronic marketing and the consumer, editor, Robert A. Peterson
Publication
Bibliography note
Includes bibliographical references (p. [175]-181) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips [and others] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep
Dimensions
24 cm
Extent
xiii, 193 pages
Isbn
9780761910701
Lccn
97004753
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)36548824
  • (OCoLC)ocm36548824

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