The Resource Emotional branding : the new paradigm for connecting brands to people, by Marc Gobé, (electronic resource)

Emotional branding : the new paradigm for connecting brands to people, by Marc Gobé, (electronic resource)

Label
Emotional branding : the new paradigm for connecting brands to people
Title
Emotional branding
Title remainder
the new paradigm for connecting brands to people
Statement of responsibility
by Marc Gobé
Creator
Contributor
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Gobé, Marc
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
G62 2009
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ebooks Corporation
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Consumers' preferences
  • Motivation research (Marketing)
Label
Emotional branding : the new paradigm for connecting brands to people, by Marc Gobé, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Dimensions
unknown
Edition
Updated and rev. ed.
Extent
1 online resource (xxxiv, 325 p.)
Form of item
online
Isbn
9781581157376
Isbn Type
(electronic bk.)
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99959558067
System control number
(NhCcYBP)10910334
Label
Emotional branding : the new paradigm for connecting brands to people, by Marc Gobé, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Dimensions
unknown
Edition
Updated and rev. ed.
Extent
1 online resource (xxxiv, 325 p.)
Form of item
online
Isbn
9781581157376
Isbn Type
(electronic bk.)
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99959558067
System control number
(NhCcYBP)10910334

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...