The Resource English in marketing : international communication strategies in small and medium-sized enterprises, Sylva-Michèle Sternkopf, (electronic resource)

English in marketing : international communication strategies in small and medium-sized enterprises, Sylva-Michèle Sternkopf, (electronic resource)

Label
English in marketing : international communication strategies in small and medium-sized enterprises
Title
English in marketing
Title remainder
international communication strategies in small and medium-sized enterprises
Statement of responsibility
Sylva-Michèle Sternkopf
Creator
Contributor
Provider
Subject
Language
  • eng
  • ger
  • eng
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Sternkopf, Sylva-Michèle
Illustrations
  • illustrations
  • charts
Index
no index present
Language note
In English with a contribution in German
LC call number
HF5415.123
LC item number
.S74 2005eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary
http://library.link/vocab/subjectName
  • Communication in marketing
  • Communication, International
  • International business enterprises
  • Business communication
Label
English in marketing : international communication strategies in small and medium-sized enterprises, Sylva-Michèle Sternkopf, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results
Dimensions
unknown
Extent
379 p.
Form of item
electronic
Other physical details
ill.
Specific material designation
remote
System control number
  • (OCoLC)834575148
  • (CaPaEBR)ebr10655480
Label
English in marketing : international communication strategies in small and medium-sized enterprises, Sylva-Michèle Sternkopf, (electronic resource)
Publication
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results
Dimensions
unknown
Extent
379 p.
Form of item
electronic
Other physical details
ill.
Specific material designation
remote
System control number
  • (OCoLC)834575148
  • (CaPaEBR)ebr10655480

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