The Resource Essentials of public health communication, Claudia F. Parvanta, lead author and editor-in-chief ... [et al.]

Essentials of public health communication, Claudia F. Parvanta, lead author and editor-in-chief ... [et al.]

Label
Essentials of public health communication
Title
Essentials of public health communication
Statement of responsibility
Claudia F. Parvanta, lead author and editor-in-chief ... [et al.]
Contributor
Subject
Language
eng
Summary
  • The field of communications is increasingly recognized as a powerful tool in addressing the world's most imperative public health challenges. Effective communication in health campaigns fosters public debate and policy change, in addition to informing and empowering individuals and persuading them to adopt healthier lifestyles --
  • Featuring a full chapter on informatics, Essentials of Public Health Communication is devoted to the competencies in public health communication and informatics recommended by the Association of Schools of Public Health. This text introduces concepts and examples that will prepare students to enter a local health department, community organization, or government agency, and contribute to health communication research, patient counseling, materials design, program management, and media relations --
  • Essentials of Public Health Communication presumes no prior knowledge of the health communication or informatics fields, making it accessible to students from a broad range of disciplines. Concepts are presented in clear, jargon-free language, with terms defined throughout --Book Jacket
Member of
Cataloging source
DNLM/DLC
Illustrations
illustrations
Index
index present
LC call number
R118
LC item number
.E87 2011
Literary form
non fiction
Nature of contents
bibliography
NLM call number
WA 590
NLM item number
E78 2011
http://library.link/vocab/relatedWorkOrContributorName
Parvanta, Claudia F
Series statement
Essential public health
http://library.link/vocab/subjectName
  • Communication in medicine
  • Public health
  • Health education
  • Medical informatics
  • Communication
  • Health Education
  • Communications Media
  • Health Promotion
  • Public Health Informatics
  • Health education
  • Public health informatics
  • Health promotion
  • Communications media
Label
Essentials of public health communication, Claudia F. Parvanta, lead author and editor-in-chief ... [et al.]
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction to public health communication & informatics / Claudia Parvanta -- A public health communication planning framework / Claudia Parvanta -- Informatics and public health / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig -- Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta -- Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta -- Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta -- Formative research for strategy development / Claudia Parvanta -- The strategic health communication plan / Claudia Parvanta -- It's a multi-media world / Sarah Parvanta and Claudia Parvanta -- Developing and testing a media strategy / Claudia Parvanta -- Developing the implementation plan / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy -- Patient-provider communication / Richard N. Harner -- Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta
Dimensions
28 cm.
Extent
xxxi, 409 p.
Isbn
9780763771157
Isbn Type
(pbk.)
Lccn
2010015270
Other physical details
ill.
System control number
  • (OCoLC)607465803
  • (OCoLC)ocn607465803
Label
Essentials of public health communication, Claudia F. Parvanta, lead author and editor-in-chief ... [et al.]
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction to public health communication & informatics / Claudia Parvanta -- A public health communication planning framework / Claudia Parvanta -- Informatics and public health / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig -- Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta -- Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta -- Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta -- Formative research for strategy development / Claudia Parvanta -- The strategic health communication plan / Claudia Parvanta -- It's a multi-media world / Sarah Parvanta and Claudia Parvanta -- Developing and testing a media strategy / Claudia Parvanta -- Developing the implementation plan / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy -- Patient-provider communication / Richard N. Harner -- Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta
Dimensions
28 cm.
Extent
xxxi, 409 p.
Isbn
9780763771157
Isbn Type
(pbk.)
Lccn
2010015270
Other physical details
ill.
System control number
  • (OCoLC)607465803
  • (OCoLC)ocn607465803

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