The Resource Ethnicity, Inc., John L. Comaroff and Jean Comaroff

Ethnicity, Inc., John L. Comaroff and Jean Comaroff

Label
Ethnicity, Inc.
Title
Ethnicity, Inc.
Statement of responsibility
John L. Comaroff and Jean Comaroff
Title variation
Ethnicity incorporated
Creator
Contributor
Subject
Language
eng
Summary
In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San 'Bushmen' with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity
Member of
Cataloging source
ICU/DLC
http://library.link/vocab/creatorDate
1945-
http://library.link/vocab/creatorName
Comaroff, John L.
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
GN495.6
LC item number
.C6454 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Comaroff, Jean
Series statement
Chicago studies in practices of meaning.
http://library.link/vocab/subjectName
  • Ethnicity
  • Ethnicity
  • Ethnicity
  • Ethnicity
  • Ethnicity
  • Ethnizität
  • Sozialanthropologie
  • Wirtschaftliches Verhalten
  • Ethnische Gruppe
  • Kommerzialisierung
  • Ethnizität
  • South Africa
  • Südafrika
  • Südafrika
Label
Ethnicity, Inc., John L. Comaroff and Jean Comaroff
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Prologue -- Three or Four Things about Ethno-futures -- Questions of Theory -- Commodifying Descent, American-style -- A Tale of Two Ethnicities -- Nationality, Inc. ; Divinity, Inc. ; and Other Futures
Dimensions
24 cm.
Extent
234 pages
Isbn
9780226114712
Isbn Type
(alk. paper)
Lccn
2008040972
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
2955584
Other physical details
color illustrations
System control number
  • (OCoLC)256534500
  • (OCoLC)ocn256534500
Label
Ethnicity, Inc., John L. Comaroff and Jean Comaroff
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Prologue -- Three or Four Things about Ethno-futures -- Questions of Theory -- Commodifying Descent, American-style -- A Tale of Two Ethnicities -- Nationality, Inc. ; Divinity, Inc. ; and Other Futures
Dimensions
24 cm.
Extent
234 pages
Isbn
9780226114712
Isbn Type
(alk. paper)
Lccn
2008040972
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
2955584
Other physical details
color illustrations
System control number
  • (OCoLC)256534500
  • (OCoLC)ocn256534500

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