The Resource Everywhere : comprehensive digital business strategy for the social media era, Larry Weber

Everywhere : comprehensive digital business strategy for the social media era, Larry Weber

Label
Everywhere : comprehensive digital business strategy for the social media era
Title
Everywhere
Title remainder
comprehensive digital business strategy for the social media era
Statement of responsibility
Larry Weber
Creator
Subject
Language
eng
Summary
"Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise."--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Weber, Larry
Illustrations
illustrations
Index
index present
LC call number
HD31
LC item number
.W37 2011
Literary form
non fiction
http://library.link/vocab/subjectName
  • Management
  • Social media
  • Internet marketing
  • Information technology
  • Strategic planning
Label
Everywhere : comprehensive digital business strategy for the social media era, Larry Weber
Instantiates
Publication
Note
Includes index
Dimensions
24 cm.
Extent
xi, 260 p.
Isbn
9780470651704
Isbn Type
(hardback)
Lccn
20100433 08
Other physical details
ill.
System control number
  • (OCoLC)668195914
  • (OCoLC)668195914
Label
Everywhere : comprehensive digital business strategy for the social media era, Larry Weber
Publication
Note
Includes index
Dimensions
24 cm.
Extent
xi, 260 p.
Isbn
9780470651704
Isbn Type
(hardback)
Lccn
20100433 08
Other physical details
ill.
System control number
  • (OCoLC)668195914
  • (OCoLC)668195914

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