The Resource Examining newspapers : what research reveals about America's newspapers, Gerald Stone

Examining newspapers : what research reveals about America's newspapers, Gerald Stone

Label
Examining newspapers : what research reveals about America's newspapers
Title
Examining newspapers
Title remainder
what research reveals about America's newspapers
Statement of responsibility
Gerald Stone
Creator
Subject
Language
eng
Summary
Examining Newspapers reviews recent, significant findings about newspapers and the newspaper industry. Arranged in chapters from news gathering through writing, editing, management, readership, and audience effects, this insightful volume focuses on continuing, important themes in newspaper research. The author presents key studies and synthesizes their results to draw conclusions concerning what current research tells us about publishing audience-relevant information and about competing successfully for people's time and dollars. In addition, the volume is extensively referenced to lead readers back to the original research articles from which answers have been drawn
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Stone, Gerald
Index
index present
LC call number
PN4867
LC item number
.S76 1987
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • American newspapers
  • Journaux américains
  • American newspapers
  • Perswezen
  • Dagbladen
  • Zeitung
  • USA
Label
Examining newspapers : what research reveals about America's newspapers, Gerald Stone
Instantiates
Publication
Note
Includes indexes
Bibliography note
Bibliography: p. 136-140
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. What has been written and why -- Proprietary versus public research -- Why newspapers? -- Patterns of scholarly research themes -- Help from the outside -- A systematic approach to what we know -- 2. Securing newspaper content -- Reporters and sources -- Wire service information -- Editorials' influence -- Special columns -- Teens' content -- Cartoons and comics -- Religion and church pages -- Public relations' contribution -- Conclusions -- 3. Writing and editing -- Readability studies -- Newswriting style -- Decision making by editors -- Electronic editing -- What to drop and what to keep -- The newshole and its content -- Graphic design and packaging -- 4. Newsroom personnel and management -- Demographics of newsroom personnel -- Salaries, women, and minorities -- Hiring, training, and continuing education -- Management-style considerations -- The weight of chains -- 5. Audience attention to newspapers -- The newspaper-reading habit -- Demographics and psychographics -- Beyond raw demographics -- Application with young readers -- The active individual -- 6. Audience effects -- Newspaper "use' measures -- Uses and gratifications -- Information diffusion -- Knowledge gap considerations -- Agenda-setting function -- Communication theories assessed
Dimensions
23 cm.
Extent
151 pages
Isbn
9780803929531
Isbn Type
(pbk.)
Lccn
87013195
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)15793121
  • (OCoLC)ocm15793121
Label
Examining newspapers : what research reveals about America's newspapers, Gerald Stone
Publication
Note
Includes indexes
Bibliography note
Bibliography: p. 136-140
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. What has been written and why -- Proprietary versus public research -- Why newspapers? -- Patterns of scholarly research themes -- Help from the outside -- A systematic approach to what we know -- 2. Securing newspaper content -- Reporters and sources -- Wire service information -- Editorials' influence -- Special columns -- Teens' content -- Cartoons and comics -- Religion and church pages -- Public relations' contribution -- Conclusions -- 3. Writing and editing -- Readability studies -- Newswriting style -- Decision making by editors -- Electronic editing -- What to drop and what to keep -- The newshole and its content -- Graphic design and packaging -- 4. Newsroom personnel and management -- Demographics of newsroom personnel -- Salaries, women, and minorities -- Hiring, training, and continuing education -- Management-style considerations -- The weight of chains -- 5. Audience attention to newspapers -- The newspaper-reading habit -- Demographics and psychographics -- Beyond raw demographics -- Application with young readers -- The active individual -- 6. Audience effects -- Newspaper "use' measures -- Uses and gratifications -- Information diffusion -- Knowledge gap considerations -- Agenda-setting function -- Communication theories assessed
Dimensions
23 cm.
Extent
151 pages
Isbn
9780803929531
Isbn Type
(pbk.)
Lccn
87013195
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)15793121
  • (OCoLC)ocm15793121

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