The Resource Fear of persuasion : a new perspective on advertising and regulation, John E. Calfee

Fear of persuasion : a new perspective on advertising and regulation, John E. Calfee

Label
Fear of persuasion : a new perspective on advertising and regulation
Title
Fear of persuasion
Title remainder
a new perspective on advertising and regulation
Statement of responsibility
John E. Calfee
Creator
Subject
Language
eng
Summary
Should consumers fear advertising? Thanks to this international study, the answer is clearly 'no'. Equally clear is advertising's role in promoting competition and reducing prices. Moreover, advertising does not exploit consumers. On the contrary, consumers exploit advertising, using it to obtain the information they want and need. And far from supporting monopoly power, advertising is the key to breaking it down. Advertising has proved essential for the introduction of new products - so crucial to efficient free market economies - and for the dissemination of information - so crucial to consumer education and choice. Governments that restrict or ban advertising will only raise prices, sustain monopolies, freeze markets, deny consumers information and generally harm their own interests. These are conclusions John Calfee draws from a provocative analysis of economic evidence from around the world - much of which will be new to readers
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1941-
http://library.link/vocab/creatorName
Calfee, John E.
Illustrations
illustrations
Index
no index present
LC call number
HF5821
LC item number
.C148 1997
Literary form
non fiction
Nature of contents
bibliography
Series statement
Focus-on-issues
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Persuasion (Psychology)
  • Advertising laws
  • Publicité
  • Publicité
  • Persuasion (Psychologie)
  • Publicité
  • Advertising
  • Advertising laws
  • Advertising
  • Persuasion (Psychology)
  • United States
Label
Fear of persuasion : a new perspective on advertising and regulation, John E. Calfee
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 4.
  • Advertising and Children
  • 5.
  • What Do Advertising Bans Accomplish?
  • 6.
  • Self-Regulation
  • 7.
  • Some Lessons for Regulation
  • 8.
  • Advertising and Freedom
  • Foreword
  • James K. Glassman
  • 1.
  • Advertising and Competition
  • 2.
  • Advertising and Information: the Obvious and the Nonobvious
  • 3.
  • Advertising Under the Influence of Consumers and Competition
Dimensions
21 cm.
Extent
ix, 116 pages
Isbn
9782940124022
Lccn
97037977
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)37560131
  • (OCoLC)ocm37560131
Label
Fear of persuasion : a new perspective on advertising and regulation, John E. Calfee
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 4.
  • Advertising and Children
  • 5.
  • What Do Advertising Bans Accomplish?
  • 6.
  • Self-Regulation
  • 7.
  • Some Lessons for Regulation
  • 8.
  • Advertising and Freedom
  • Foreword
  • James K. Glassman
  • 1.
  • Advertising and Competition
  • 2.
  • Advertising and Information: the Obvious and the Nonobvious
  • 3.
  • Advertising Under the Influence of Consumers and Competition
Dimensions
21 cm.
Extent
ix, 116 pages
Isbn
9782940124022
Lccn
97037977
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)37560131
  • (OCoLC)ocm37560131

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