The Resource Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky

Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky

Label
Feminist perspectives on advertising : what's the big idea?
Title
Feminist perspectives on advertising
Title remainder
what's the big idea?
Statement of responsibility
edited by Kim Golombisky
Contributor
Editor
Subject
Language
eng
Cataloging source
NhCcYBP
Index
index present
LC call number
HF5821
LC item number
.F44 2019
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Golombisky, Kim
  • ProQuest (Firm)
http://library.link/vocab/subjectName
  • Advertising
  • Advertising and women
  • Feminist theory
Label
Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: pt. I HISTORICIZE THIS! -- 1.An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / Kim Golombisky -- 2.From Aunt Jemima to Beyonce: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis -- 3.Black Women's Hair Politics in Advertising / Angelica Morris -- 4.Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk -- pt. II ADVERTISING BODY POLITICS -- 5.Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull -- 6.Women Who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston -- 7.Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky -- 8.Corporeal Commodification: Chinese Women's Bodies as Advertisements / Anqi Peng -- pt. III MEDIA REPS -- 9.Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janice Marie Collins -- 10.The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah -- 11.Woman as Product Stand-in: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Kim Golombisky -- 12.Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa -- pt. IV REPRODUCTION AND POSTFEMINIST EMPOWERMENT -- 13.We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples -- 14."Thank You, Mom": Mothers, Olympic Athletes, and Procter & Gamble's Global Brand / Michelle Rodino Colocino -- 15.The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny
Dimensions
unknown
Extent
1 online resource (pages cm.) :
Form of item
online
Isbn
9781498528337
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99979219713
System control number
(NhCcYBP)15869206
Label
Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: pt. I HISTORICIZE THIS! -- 1.An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / Kim Golombisky -- 2.From Aunt Jemima to Beyonce: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis -- 3.Black Women's Hair Politics in Advertising / Angelica Morris -- 4.Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk -- pt. II ADVERTISING BODY POLITICS -- 5.Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull -- 6.Women Who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston -- 7.Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky -- 8.Corporeal Commodification: Chinese Women's Bodies as Advertisements / Anqi Peng -- pt. III MEDIA REPS -- 9.Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janice Marie Collins -- 10.The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah -- 11.Woman as Product Stand-in: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Kim Golombisky -- 12.Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa -- pt. IV REPRODUCTION AND POSTFEMINIST EMPOWERMENT -- 13.We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples -- 14."Thank You, Mom": Mothers, Olympic Athletes, and Procter & Gamble's Global Brand / Michelle Rodino Colocino -- 15.The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny
Dimensions
unknown
Extent
1 online resource (pages cm.) :
Form of item
online
Isbn
9781498528337
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99979219713
System control number
(NhCcYBP)15869206

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