Coverart for item
The Resource Food Consumer Science : Theories, Methods and Application to the Western Balkans, edited by Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović, (electronic resource)

Food Consumer Science : Theories, Methods and Application to the Western Balkans, edited by Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović, (electronic resource)

Label
Food Consumer Science : Theories, Methods and Application to the Western Balkans
Title
Food Consumer Science
Title remainder
Theories, Methods and Application to the Western Balkans
Statement of responsibility
edited by Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović
Creator
Contributor
Editor
Provider
Subject
Language
eng
Summary
This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption. Each chapter of Food Consumer Science: Theories, Methods and Application to the Western Balkans includes an introduction, an explanation of the methodology applied and illustrations with a case study. Coverage includes such topics as theories of food choice; segmenting consumers using cluster analysis; the emerging market for health claim products; the use of focus groups for assessing fruit perceptions; methods for analyzing consumer interest in organic and traditional foods and more. A final chapter offers conclusions concerning the major evolving markets for health claim products, fruits, organic products and traditional food and presents findings on food choices of Western Balkan consumers. The book declares an urgent need for development of consumer rights and of public health policies, which must be supported by a Europe-wide network of scientists and public health officials
http://library.link/vocab/creatorName
Barjolle, Dominique
Image bit depth
0
LC call number
GE300-350
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Gorton, Matthew.
  • Milošević Đorđević, Jasna.
  • Stojanović, Žaklina.
  • SpringerLink
http://library.link/vocab/subjectName
  • Environmental sciences
  • Public health
  • Environmental management
  • Marketing
  • Social sciences
  • Consciousness
  • Environment
  • Environmental Management
  • Methodology of the Social Sciences
  • Market Research
  • Marketing
  • Personality and Social Psychology
  • Public Health
Label
Food Consumer Science : Theories, Methods and Application to the Western Balkans, edited by Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1 Introduction -- 2 Theories of Food Choice -- 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) -- 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries -- 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans -- 6 Assessing Fruit Perception Using Focus Groups -- 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach -- 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food -- 9 Conclusions -- Index
Dimensions
unknown
Extent
XVI, 144 p. 14 illus., 10 illus. in color.
File format
multiple file formats
Form of item
electronic
Isbn
9789400759466
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-94-007-5946-6
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-94-007-5946-6
Label
Food Consumer Science : Theories, Methods and Application to the Western Balkans, edited by Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1 Introduction -- 2 Theories of Food Choice -- 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) -- 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries -- 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans -- 6 Assessing Fruit Perception Using Focus Groups -- 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach -- 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food -- 9 Conclusions -- Index
Dimensions
unknown
Extent
XVI, 144 p. 14 illus., 10 illus. in color.
File format
multiple file formats
Form of item
electronic
Isbn
9789400759466
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-94-007-5946-6
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-94-007-5946-6

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