The Resource Fostering sustainable behavior : an introduction to community-based social marketing, Doug McKenzie-Mohr

Fostering sustainable behavior : an introduction to community-based social marketing, Doug McKenzie-Mohr

Label
Fostering sustainable behavior : an introduction to community-based social marketing
Title
Fostering sustainable behavior
Title remainder
an introduction to community-based social marketing
Statement of responsibility
Doug McKenzie-Mohr
Title variation
Introduction to community-based social marketing
Creator
Author
Subject
Language
eng
Cataloging source
NLC
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
McKenzie-Mohr, Doug
Illustrations
  • illustrations
  • portraits
Index
no index present
LC call number
HF5415
LC item number
.M45 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Social marketing
  • Green marketing
  • Sustainable living
  • Sustainable living
  • Environmental responsibility
  • Sustainable development
  • Behavior modification
  • Marketing social
  • Développement durable
  • Modification du comportement
  • Environmental responsibility
  • Social marketing
Label
Fostering sustainable behavior : an introduction to community-based social marketing, Doug McKenzie-Mohr
Instantiates
Publication
Bibliography note
Includes bibliographical references: p. 155-170
Contents
Preface -- How to use this book -- Fostering sustainable behavior -- Step 1: Selecting behaviors -- Step 2: Identifying barriers and benefits -- Step 3: Developing strategies -- Commitment : from good intentions to actions -- Social norms : building community support -- Social diffusion : speeding the adoption of new behaviors -- Prompts : remembering to act -- Communication : creating effective messages -- Incentives : enhancing motivation to act -- Convenience : making it easy to act -- Developing strategies revisited -- Step 4: piloting -- Step 5: Broad-scale implementation and evaluation -- Concluding thoughts -- Acknowledgements -- References -- About the author
Dimensions
23 cm.
Edition
3rd ed.
Extent
xi, 171 p.
Isbn
9780865716421
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • (OCoLC)697934425
  • (OCoLC)ocn697934425
Label
Fostering sustainable behavior : an introduction to community-based social marketing, Doug McKenzie-Mohr
Publication
Bibliography note
Includes bibliographical references: p. 155-170
Contents
Preface -- How to use this book -- Fostering sustainable behavior -- Step 1: Selecting behaviors -- Step 2: Identifying barriers and benefits -- Step 3: Developing strategies -- Commitment : from good intentions to actions -- Social norms : building community support -- Social diffusion : speeding the adoption of new behaviors -- Prompts : remembering to act -- Communication : creating effective messages -- Incentives : enhancing motivation to act -- Convenience : making it easy to act -- Developing strategies revisited -- Step 4: piloting -- Step 5: Broad-scale implementation and evaluation -- Concluding thoughts -- Acknowledgements -- References -- About the author
Dimensions
23 cm.
Edition
3rd ed.
Extent
xi, 171 p.
Isbn
9780865716421
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • (OCoLC)697934425
  • (OCoLC)ocn697934425

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