The Resource From Lascaux to Brooklyn, Paul Rand

From Lascaux to Brooklyn, Paul Rand

Label
From Lascaux to Brooklyn
Title
From Lascaux to Brooklyn
Statement of responsibility
Paul Rand
Creator
Subject
Language
eng
Summary
  • One of the world's leading graphic designers. Paul Rand has had a profound influence on the design profession: his pioneering work in the fields of advertising design and typography has helped elevate "commercial art" to one of the fine arts. In this lively and visually arresting book. Rand awakens readers to the lessons of the cave paintings of Lascaux - that art is an intuitive, autonomous, and timeless activity - and he shows how this is conveyed in works of art from the Leaning Tower of Pisa to a painting by Cezanne. African sculpture, a Gorgan pitcher, and a park in Brooklyn, all of which are aesthetically pleasing no matter what their era, place, purpose, style, or genre. Rand defines aesthetics and the aesthetic experience, in particular as it affects the designer, and he helps members of his profession articulate and understand design problems by linking principles of aesthetics to the practice of design
  • Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design
Cataloging source
WaU
http://library.link/vocab/creatorDate
1914-1996
http://library.link/vocab/creatorName
Rand, Paul
Illustrations
illustrations
Index
no index present
LC call number
NC703
LC item number
.R36 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Rand, Paul (Künstler
  • Design
  • Commercial art
  • Art
  • Art
  • Commercial art
  • Design
Label
From Lascaux to Brooklyn, Paul Rand
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 182-187)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Question ... -- Answer ... -- Ideas or the Life of Form -- Direction Magazine -- Poster (Art?) -- Corporate Decorum -- The Logo as Illustration -- Four Presentations -- Okasan Securities Company -- ET English First -- Hub TV -- Cummins Engine Company -- Tschichold versus Bill -- Object Lessons -- More about the Grid -- Born in Brooklyn
Dimensions
26 cm.
Extent
xi, 187 p.
Isbn
9780300066760
Lccn
95061920
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill. (some col.)
System control number
  • (OCoLC)34523279
  • (OCoLC)ocm34523279
Label
From Lascaux to Brooklyn, Paul Rand
Publication
Bibliography note
Includes bibliographical references (p. 182-187)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Question ... -- Answer ... -- Ideas or the Life of Form -- Direction Magazine -- Poster (Art?) -- Corporate Decorum -- The Logo as Illustration -- Four Presentations -- Okasan Securities Company -- ET English First -- Hub TV -- Cummins Engine Company -- Tschichold versus Bill -- Object Lessons -- More about the Grid -- Born in Brooklyn
Dimensions
26 cm.
Extent
xi, 187 p.
Isbn
9780300066760
Lccn
95061920
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill. (some col.)
System control number
  • (OCoLC)34523279
  • (OCoLC)ocm34523279

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