The Resource Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results, Janet Mizrahi, (electronic resource)

Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results, Janet Mizrahi, (electronic resource)

Label
Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results
Title
Fundamentals of writing for marketing and public relations
Title remainder
a step-by-step guide for quick and effective results
Statement of responsibility
Janet Mizrahi
Creator
Contributor
Provider
Subject
Language
eng
Summary
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Mizrahi, Janet
Illustrations
illustrations
Index
index present
LC call number
HF5718.3
LC item number
.M594 2010
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest Ebook Central
Series statement
Corporate communication collection,
http://library.link/vocab/subjectName
  • Business writing
  • Communication in marketing
  • Public relations
Target audience
specialized
Label
Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results, Janet Mizrahi, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 85-87) and index
Color
multicolored
Contents
List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (1 electronic text (94 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606491744
Other control number
10.4128/9781606491744
Other physical details
ill., digital file.
Publisher number
2
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015.
Specific material designation
remote
System control number
  • (CaBNvSL)gtp00545434
  • (MiAaPQ)EBC876591
  • (Au-PeEL)EBL876591
  • (CaPaEBR)ebr10437032
  • (CaONFJC)MIL420522
  • (OCoLC)712119338
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader
Label
Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results, Janet Mizrahi, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. 85-87) and index
Color
multicolored
Contents
List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (1 electronic text (94 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606491744
Other control number
10.4128/9781606491744
Other physical details
ill., digital file.
Publisher number
2
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015.
Specific material designation
remote
System control number
  • (CaBNvSL)gtp00545434
  • (MiAaPQ)EBC876591
  • (Au-PeEL)EBL876591
  • (CaPaEBR)ebr10437032
  • (CaONFJC)MIL420522
  • (OCoLC)712119338
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader

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