The Resource Gender & utopia in advertising : a critical reader, edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato

Gender & utopia in advertising : a critical reader, edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato

Label
Gender & utopia in advertising : a critical reader
Title
Gender & utopia in advertising
Title remainder
a critical reader
Statement of responsibility
edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato
Title variation
Gender and utopia in advertising
Contributor
Illustrator
Subject
Language
eng
Cataloging source
ICG
Illustrations
illustrations
Index
index present
LC call number
HF5827
LC item number
.G46 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Manca, Luigi
  • Manca, Alessandra
  • Scarlato, William
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Sex in advertising
  • Sex role in advertising
  • Advertising
  • Advertising
  • Sex in advertising
  • Sex role in advertising
  • Aufsatzsammlung
  • Werbung
Label
Gender & utopia in advertising : a critical reader, edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction / Luigi and Alessandra Manca -- Body of evidence : studying women and advertising / Margaret Duffy -- The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy -- Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille -- Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon -- Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Danna -- Sex and the selling of male fragrances / Rita C. Hubbard -- The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely -- Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca -- Made to order : backlash in the catalogues / Melissa E. Barth -- Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson
Dimensions
23 cm
Extent
xi, 168 pages
Isbn
9780815681199
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)32342521
  • (OCoLC)ocm32342521
Label
Gender & utopia in advertising : a critical reader, edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction / Luigi and Alessandra Manca -- Body of evidence : studying women and advertising / Margaret Duffy -- The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy -- Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille -- Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon -- Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Danna -- Sex and the selling of male fragrances / Rita C. Hubbard -- The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely -- Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca -- Made to order : backlash in the catalogues / Melissa E. Barth -- Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson
Dimensions
23 cm
Extent
xi, 168 pages
Isbn
9780815681199
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)32342521
  • (OCoLC)ocm32342521

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