The Resource Geodemographics for marketers : using location analysis for research and marketing, Barry Leventhal

Geodemographics for marketers : using location analysis for research and marketing, Barry Leventhal

Label
Geodemographics for marketers : using location analysis for research and marketing
Title
Geodemographics for marketers
Title remainder
using location analysis for research and marketing
Statement of responsibility
Barry Leventhal
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Leventhal, Barry
Index
index present
LC call number
HF5415.2
LC item number
.L48 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ebooks Corporation
http://library.link/vocab/subjectName
  • Marketing research
  • Geodemographics
  • Consumers
Label
Geodemographics for marketers : using location analysis for research and marketing, Barry Leventhal
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 01.An overview of geodemographics -- Introduction -- Definitions and principles -- How neighbourhood classifications work -- Key strengths and weaknesses of geodemographics -- Origins of modern geodemographics -- Other methods of market segmentation -- Can geodemographics actually predict purchasing behaviour? -- Conclusion -- Note -- 02.Big data and geodemographics -- Introduction -- The trend towards big data -- Why geodemographics is relevant in an age of big data -- How big data and geodemographics can work together -- Conclusion -- 03.Key data sources -- Introduction -- Sources required for building geodemographic discriminators -- Sources that geodemographic discriminators are linked to -- Conclusion -- 04.Geodemographic classification systems -- Introduction -- What is a neighbourhood classification? -- How neighbourhood classifications are built -- Current neighbourhood classifications in the UK -- Market-specific classifications -- How classifications are updated -- Choosing a classification -- Conclusion -- 05.Other types of geodemographic discriminators -- Introduction -- Census raw variables -- Derived indicators -- Fuzzy classifications -- Sub-postcode discriminators -- Conclusion -- Notes -- 06.The mechanics of using geodemographics -- Introduction -- Tools and techniques -- Accessing geodemographic information -- Visual presentation of results -- Potential pitfalls and how to avoid them -- Conclusion -- 07.Applications in various industry sectors -- Introduction -- General applications -- Marketing applications -- Retail applications -- Financial services applications -- Media applications -- Market research applications -- Public-sector applications -- Applications in academia -- Conclusion -- Note -- 08.Choosing a geodemographic classification -- Introduction -- Steps in the selection process -- Issues in comparing geodemographic products -- Measuring discrimination -- Comparing geodemographic classifications -- Conclusion -- 09.The international perspective -- Introduction -- Prerequisites for geodemographics to operate in a country -- Differences between national censuses -- Differences in small-area output geographies between countries -- International classification systems -- Obtaining international data -- Country case study -- the United States -- Conclusion -- Notes -- 10.Creating your own information products -- Introduction -- Why build a customized solution? -- Building a bespoke discriminator -- Small-area estimation -- Conclusion -- 11.Looking to the future -- Introduction -- Likelihood of change in user demand -- Census developments -- Open data developments -- Administrative data developments -- Big data developments -- Conclusion
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780749473839
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
99965892336
System control number
(NhCcYBP)12782335
Label
Geodemographics for marketers : using location analysis for research and marketing, Barry Leventhal
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 01.An overview of geodemographics -- Introduction -- Definitions and principles -- How neighbourhood classifications work -- Key strengths and weaknesses of geodemographics -- Origins of modern geodemographics -- Other methods of market segmentation -- Can geodemographics actually predict purchasing behaviour? -- Conclusion -- Note -- 02.Big data and geodemographics -- Introduction -- The trend towards big data -- Why geodemographics is relevant in an age of big data -- How big data and geodemographics can work together -- Conclusion -- 03.Key data sources -- Introduction -- Sources required for building geodemographic discriminators -- Sources that geodemographic discriminators are linked to -- Conclusion -- 04.Geodemographic classification systems -- Introduction -- What is a neighbourhood classification? -- How neighbourhood classifications are built -- Current neighbourhood classifications in the UK -- Market-specific classifications -- How classifications are updated -- Choosing a classification -- Conclusion -- 05.Other types of geodemographic discriminators -- Introduction -- Census raw variables -- Derived indicators -- Fuzzy classifications -- Sub-postcode discriminators -- Conclusion -- Notes -- 06.The mechanics of using geodemographics -- Introduction -- Tools and techniques -- Accessing geodemographic information -- Visual presentation of results -- Potential pitfalls and how to avoid them -- Conclusion -- 07.Applications in various industry sectors -- Introduction -- General applications -- Marketing applications -- Retail applications -- Financial services applications -- Media applications -- Market research applications -- Public-sector applications -- Applications in academia -- Conclusion -- Note -- 08.Choosing a geodemographic classification -- Introduction -- Steps in the selection process -- Issues in comparing geodemographic products -- Measuring discrimination -- Comparing geodemographic classifications -- Conclusion -- 09.The international perspective -- Introduction -- Prerequisites for geodemographics to operate in a country -- Differences between national censuses -- Differences in small-area output geographies between countries -- International classification systems -- Obtaining international data -- Country case study -- the United States -- Conclusion -- Notes -- 10.Creating your own information products -- Introduction -- Why build a customized solution? -- Building a bespoke discriminator -- Small-area estimation -- Conclusion -- 11.Looking to the future -- Introduction -- Likelihood of change in user demand -- Census developments -- Open data developments -- Administrative data developments -- Big data developments -- Conclusion
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780749473839
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
99965892336
System control number
(NhCcYBP)12782335

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