The Resource GfK marketing intelligence review

GfK marketing intelligence review

Label
GfK marketing intelligence review
Title
GfK marketing intelligence review
Contributor
Issuing body
Subject
Genre
Language
  • eng
  • ger
  • eng
Note
  • Merger of: Jahrbuch der Absatz- und Verbrauchsforschung, and: Yearbook of marketing and consumer research.
  • Issued also in German with the same title, 2014-
Characteristic
periodical
Entry convention
successive entry
Frequency
semiannual
Language note
In English, with summaries in German
LC call number
  • HF5410
  • HF5410
LC item number
.G45
Nature of contents
dictionaries
Regularity
regular
http://library.link/vocab/relatedWorkOrContributorName
Gesellschaft für Konsum-, Markt- und Absatzforschung (Germany)
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
GfK marketing intelligence review
Instantiates
Publication
Note
  • Print version published: Nürnberg, Germany : GfK Nürnberg, 2009-
  • Adapted and rewritten versions of articles selected from leading marketing journals
  • Refereed/Peer-reviewed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
online
http://bibfra.me/vocab/marc/formOfOriginalItem
electronic
Issuing body
Issued by: GfK Nürnberg.
Lccn
2015204008
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publication designation
Began with volume 1, issue 1 (May 2009).
Publication frequency
Semiannual
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)719927009
  • (CONSER)--2015204008
  • (EXLCZ)992320000000018707
System details
Mode of access: World Wide Web
Label
GfK marketing intelligence review
Publication
Note
  • Print version published: Nürnberg, Germany : GfK Nürnberg, 2009-
  • Adapted and rewritten versions of articles selected from leading marketing journals
  • Refereed/Peer-reviewed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
online
http://bibfra.me/vocab/marc/formOfOriginalItem
electronic
Issuing body
Issued by: GfK Nürnberg.
Lccn
2015204008
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publication designation
Began with volume 1, issue 1 (May 2009).
Publication frequency
Semiannual
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)719927009
  • (CONSER)--2015204008
  • (EXLCZ)992320000000018707
System details
Mode of access: World Wide Web

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