Coverart for item
The Resource Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business, Jeanne Hopkins, Jamie Turner., (electronic resource :)

Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business, Jeanne Hopkins, Jamie Turner., (electronic resource :)

Label
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Title
Go mobile
Title remainder
location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Statement of responsibility
Jeanne Hopkins, Jamie Turner.
Creator
Contributor
Provider
Subject
Language
eng
Summary
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher
Cataloging source
E7B
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Hopkins, Jeanne
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorDate
1961-
http://library.link/vocab/relatedWorkOrContributorName
  • Turner, Jamie
  • ebrary
http://library.link/vocab/subjectName
  • Internet marketing
  • Mobile commerce
  • Mobile communication systems
Label
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business, Jeanne Hopkins, Jamie Turner., (electronic resource :)
Instantiates
Publication
Note
  • Made available online by ebrary
  • Includes index
Extent
1 online resource (xv, 234 p.)
Form of item
online
Isbn
9781118226407
Isbn Type
(e-book)
Lccn
20110424 00
Other physical details
ill.
Specific material designation
remote
System control number
  • (OCoLC)778434023
  • (OCoLC)778434023
Label
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business, Jeanne Hopkins, Jamie Turner., (electronic resource :)
Publication
Note
  • Made available online by ebrary
  • Includes index
Extent
1 online resource (xv, 234 p.)
Form of item
online
Isbn
9781118226407
Isbn Type
(e-book)
Lccn
20110424 00
Other physical details
ill.
Specific material designation
remote
System control number
  • (OCoLC)778434023
  • (OCoLC)778434023

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