The Resource Gonzo marketing : winning through worst practices, Christopher Locke

Gonzo marketing : winning through worst practices, Christopher Locke

Label
Gonzo marketing : winning through worst practices
Title
Gonzo marketing
Title remainder
winning through worst practices
Statement of responsibility
Christopher Locke
Creator
Subject
Language
eng
Summary
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment
Cataloging source
DLC
http://library.link/vocab/creatorName
Locke, Christopher
Index
index present
LC call number
HF5415.1265
LC item number
.L63 2001
Literary form
non fiction
Nature of contents
bibliography
NLM call number
HF 5415.1265
NLM item number
L814 2001
http://library.link/vocab/subjectName
  • Internet marketing
  • Electronic commerce
  • Customer relations
  • Internet
  • Computer Communication Networks
  • Advertising
  • Public Relations
  • Customer Satisfaction
  • Commerce
  • Organizational Innovation
  • Marketing sur Internet
  • Commerce électronique
  • Relations avec la clientèle
Label
Gonzo marketing : winning through worst practices, Christopher Locke
Instantiates
Publication
Note
"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Eight miles high : the view from 40,000 feet -- The value proposition -- Code blue in the marketing ward -- Stories as strange attractors -- Social marketing and public journalism -- From micromedia to micromarkets -- The Gonzo model -- Champions of the world
Dimensions
24 cm
Extent
x, 240 pages
Isbn
9780738207698
Lccn
2001097865
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)48777525
  • (OCoLC)ocm48777525
Label
Gonzo marketing : winning through worst practices, Christopher Locke
Publication
Note
"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Eight miles high : the view from 40,000 feet -- The value proposition -- Code blue in the marketing ward -- Stories as strange attractors -- Social marketing and public journalism -- From micromedia to micromarkets -- The Gonzo model -- Champions of the world
Dimensions
24 cm
Extent
x, 240 pages
Isbn
9780738207698
Lccn
2001097865
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)48777525
  • (OCoLC)ocm48777525

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