The Resource Good works : marketing and corporate initiatives that build a better world- and the bottom line, Philip Kotler, David Hessekiel, & Nancy R. Lee, (electronic resource)

Good works : marketing and corporate initiatives that build a better world- and the bottom line, Philip Kotler, David Hessekiel, & Nancy R. Lee, (electronic resource)

Label
Good works : marketing and corporate initiatives that build a better world- and the bottom line
Title
Good works
Title remainder
marketing and corporate initiatives that build a better world- and the bottom line
Statement of responsibility
Philip Kotler, David Hessekiel, & Nancy R. Lee
Creator
Contributor
Provider
Subject
Language
eng
Summary
"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"--
Assigning source
Provided by publisher
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.K68 2012eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1960-
  • 1945-
http://library.link/vocab/relatedWorkOrContributorName
  • Hessekiel, David
  • Lee, Nancy
  • ebrary
http://library.link/vocab/subjectName
  • Marketing
  • Social responsibility of business
  • Relationship marketing
Label
Good works : marketing and corporate initiatives that build a better world- and the bottom line, Philip Kotler, David Hessekiel, & Nancy R. Lee, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
pt. 1. Introduction -- pt. 2. Marketing driven initiatives : growing sales and engaging customers -- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives -- pt. 4. Offense and defense -- pt. 5. For nonprofits and public sector agencies only
Dimensions
unknown
Extent
vi, 282 p.
Form of item
electronic
Other physical details
ill. (some col.)
Specific material designation
remote
System control number
  • (OCoLC)777327561
  • (CaPaEBR)ebr10580203
Label
Good works : marketing and corporate initiatives that build a better world- and the bottom line, Philip Kotler, David Hessekiel, & Nancy R. Lee, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
pt. 1. Introduction -- pt. 2. Marketing driven initiatives : growing sales and engaging customers -- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives -- pt. 4. Offense and defense -- pt. 5. For nonprofits and public sector agencies only
Dimensions
unknown
Extent
vi, 282 p.
Form of item
electronic
Other physical details
ill. (some col.)
Specific material designation
remote
System control number
  • (OCoLC)777327561
  • (CaPaEBR)ebr10580203

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