The Resource Googled : the end of the world as we know it, Ken Auletta

Googled : the end of the world as we know it, Ken Auletta

Label
Googled : the end of the world as we know it
Title
Googled
Title remainder
the end of the world as we know it
Statement of responsibility
Ken Auletta
Creator
Subject
Genre
Language
eng
Summary
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft
Cataloging source
DLC
http://library.link/vocab/creatorName
Auletta, Ken
Index
index present
LC call number
HD9696.8.U64
LC item number
G6623 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Google (Firm)
  • Google (Firm)
  • Internet industry
  • Web search engines
  • Internet searching
  • Global internet marketing
  • Internet industry
  • Internet searching
  • Web search engines
  • United States
Label
Googled : the end of the world as we know it, Ken Auletta
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [339]-372) and index
Contents
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims
Dimensions
25 cm.
Extent
xiv, 384 p.
Isbn
9781594202353
Lccn
2009024770
System control number
  • (OCoLC)318411527
  • (OCoLC)ocn318411527
Label
Googled : the end of the world as we know it, Ken Auletta
Publication
Bibliography note
Includes bibliographical references (p. [339]-372) and index
Contents
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims
Dimensions
25 cm.
Extent
xiv, 384 p.
Isbn
9781594202353
Lccn
2009024770
System control number
  • (OCoLC)318411527
  • (OCoLC)ocn318411527

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