The Resource Handbook of marketing scales : multi-item measures for marketing and consumer behavior research, William O. Bearden, Richard G. Netemeyer

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research, William O. Bearden, Richard G. Netemeyer

Label
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Title
Handbook of marketing scales
Title remainder
multi-item measures for marketing and consumer behavior research
Statement of responsibility
William O. Bearden, Richard G. Netemeyer
Creator
Contributor
Subject
Genre
Language
eng
Summary
"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1945-
http://library.link/vocab/creatorName
Bearden, William O.
Index
index present
LC call number
HF5415.3
LC item number
.B323 1999
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
Netemeyer, Richard G.
http://library.link/vocab/subjectName
  • Marketing research
  • Consumer behavior
  • Consumentengedrag
  • Marktonderzoek
  • Meetmethoden
  • Marketing
  • Consommateurs
  • Consumer behavior
  • Marketing research
  • Marktonderzoek
  • Consumentengedrag
  • Meetmethoden
  • Marketing
  • Consommateurs
  • Consommateurs
  • Forschung
  • Marketingforschung
  • Verbraucherverhalten
Label
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research, William O. Bearden, Richard G. Netemeyer
Instantiates
Publication
Note
"Published in cooperation with the Association for Consumer Research."
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Traits and individual difference variables -- Values -- Involvement, information processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues
Dimensions
29 cm
Edition
2nd ed.
Extent
xiv, 537 pages
Isbn
9780761910008
Lccn
98025452
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)39455838
  • (OCoLC)ocm39455838
Label
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research, William O. Bearden, Richard G. Netemeyer
Publication
Note
"Published in cooperation with the Association for Consumer Research."
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Traits and individual difference variables -- Values -- Involvement, information processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues
Dimensions
29 cm
Edition
2nd ed.
Extent
xiv, 537 pages
Isbn
9780761910008
Lccn
98025452
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)39455838
  • (OCoLC)ocm39455838

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