The Resource Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin

Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin

Label
Handbook of online marketing research
Title
Handbook of online marketing research
Statement of responsibility
Joshua Grossnickle, Oliver Raskin
Creator
Contributor
Subject
Language
eng
Summary
"In The Handbook of Online Marketing Research, two pioneers in the field share the latest techniques for conducting research online and show you how to gather the vital customer information that is crucial to your company's success. You'll learn how to use the Internet to survey large numbers of consumers quickly and cost-effectively, and how to retrieve levels of information previously unavailable at any price."--Jacket
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Grossnickle, Joshua
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.G776 2001
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Raskin, Oliver
http://library.link/vocab/subjectName
  • Marketing research
  • Marketing research
  • Internet
  • Internet marketing
  • Internet
  • Marketing research
  • Marketing research
  • Marktonderzoek
  • Internet
  • Consumentengedrag
Label
Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. I. Fundamentals -- 1. The Research Process -- 2. Secondary Research -- 3. Qualitative Research -- 4. Quantitative Research -- 5. Sampling -- 6. Data Collection -- 7. Questionnaire Design -- Pt. II. Applications -- 8. Market Research: Understanding the Market -- 9. Segmentation: Developing Target Markets -- 10. Competition: Assessment and Positioning -- 11. Existing Online Products: Audience Composition and Performance Testing -- 12. New Product Concepts -- 13. Development -- 14. Testing -- 15. Marketing -- 16. Tracking
Dimensions
24 cm
Extent
xxi, 433 pages
Isbn
9780071361149
Lccn
00711265
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)44669844
  • (OCoLC)ocm44669844
Label
Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. I. Fundamentals -- 1. The Research Process -- 2. Secondary Research -- 3. Qualitative Research -- 4. Quantitative Research -- 5. Sampling -- 6. Data Collection -- 7. Questionnaire Design -- Pt. II. Applications -- 8. Market Research: Understanding the Market -- 9. Segmentation: Developing Target Markets -- 10. Competition: Assessment and Positioning -- 11. Existing Online Products: Audience Composition and Performance Testing -- 12. New Product Concepts -- 13. Development -- 14. Testing -- 15. Marketing -- 16. Tracking
Dimensions
24 cm
Extent
xxi, 433 pages
Isbn
9780071361149
Lccn
00711265
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)44669844
  • (OCoLC)ocm44669844

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