Borrow it
- African Studies Library
- Alumni Medical Library
- Astronomy Library
- Fineman and Pappas Law Libraries
- Frederick S. Pardee Management Library
- Howard Gotlieb Archival Research Center
- Mugar Memorial Library
- Music Library
- Pikering Educational Resources Library
- School of Theology Library
- Science & Engineering Library
- Stone Science Library
The Resource Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin
Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin
Resource Information
The item Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.This item is available to borrow from all library branches.
Resource Information
The item Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.
This item is available to borrow from all library branches.
- Summary
- "In The Handbook of Online Marketing Research, two pioneers in the field share the latest techniques for conducting research online and show you how to gather the vital customer information that is crucial to your company's success. You'll learn how to use the Internet to survey large numbers of consumers quickly and cost-effectively, and how to retrieve levels of information previously unavailable at any price."--Jacket
- Language
- eng
- Extent
- xxi, 433 pages
- Note
- Includes index
- Contents
-
- Pt. I. Fundamentals
- 1. The Research Process
- 2. Secondary Research
- 3. Qualitative Research
- 4. Quantitative Research
- 5. Sampling
- 6. Data Collection
- 7. Questionnaire Design
- Pt. II. Applications
- 8. Market Research: Understanding the Market
- 9. Segmentation: Developing Target Markets
- 10. Competition: Assessment and Positioning
- 11. Existing Online Products: Audience Composition and Performance Testing
- 12. New Product Concepts
- 13. Development
- 14. Testing
- 15. Marketing
- 16. Tracking
- Isbn
- 9780071361149
- Label
- Handbook of online marketing research
- Title
- Handbook of online marketing research
- Statement of responsibility
- Joshua Grossnickle, Oliver Raskin
- Language
- eng
- Summary
- "In The Handbook of Online Marketing Research, two pioneers in the field share the latest techniques for conducting research online and show you how to gather the vital customer information that is crucial to your company's success. You'll learn how to use the Internet to survey large numbers of consumers quickly and cost-effectively, and how to retrieve levels of information previously unavailable at any price."--Jacket
- Action
- committed to retain for EAST
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Grossnickle, Joshua
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.2
- LC item number
- .G776 2001
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
- Raskin, Oliver
- http://library.link/vocab/subjectName
-
- Marketing research
- Marketing research
- Internet
- Internet marketing
- Internet
- Marketing research
- Marketing research
- Marktonderzoek
- Internet
- Consumentengedrag
- Label
- Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Pt. I. Fundamentals -- 1. The Research Process -- 2. Secondary Research -- 3. Qualitative Research -- 4. Quantitative Research -- 5. Sampling -- 6. Data Collection -- 7. Questionnaire Design -- Pt. II. Applications -- 8. Market Research: Understanding the Market -- 9. Segmentation: Developing Target Markets -- 10. Competition: Assessment and Positioning -- 11. Existing Online Products: Audience Composition and Performance Testing -- 12. New Product Concepts -- 13. Development -- 14. Testing -- 15. Marketing -- 16. Tracking
- Dimensions
- 24 cm
- Extent
- xxi, 433 pages
- Isbn
- 9780071361149
- Lccn
- 00711265
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (OCoLC)44669844
- (OCoLC)ocm44669844
- Label
- Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Pt. I. Fundamentals -- 1. The Research Process -- 2. Secondary Research -- 3. Qualitative Research -- 4. Quantitative Research -- 5. Sampling -- 6. Data Collection -- 7. Questionnaire Design -- Pt. II. Applications -- 8. Market Research: Understanding the Market -- 9. Segmentation: Developing Target Markets -- 10. Competition: Assessment and Positioning -- 11. Existing Online Products: Audience Composition and Performance Testing -- 12. New Product Concepts -- 13. Development -- 14. Testing -- 15. Marketing -- 16. Tracking
- Dimensions
- 24 cm
- Extent
- xxi, 433 pages
- Isbn
- 9780071361149
- Lccn
- 00711265
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (OCoLC)44669844
- (OCoLC)ocm44669844
Library Locations
-
African Studies LibraryBorrow it771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US42.350723 -71.108227
-
-
Astronomy LibraryBorrow it725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US42.350259 -71.105717
-
Fineman and Pappas Law LibrariesBorrow it765 Commonwealth Avenue, Boston, MA, 02215, US42.350979 -71.107023
-
Frederick S. Pardee Management LibraryBorrow it595 Commonwealth Avenue, Boston, MA, 02215, US42.349626 -71.099547
-
Howard Gotlieb Archival Research CenterBorrow it771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US42.350723 -71.108227
-
-
Music LibraryBorrow it771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US42.350723 -71.108227
-
Pikering Educational Resources LibraryBorrow it2 Silber Way, Boston, MA, 02215, US42.349804 -71.101425
-
School of Theology LibraryBorrow it745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US42.350494 -71.107235
-
Science & Engineering LibraryBorrow it38 Cummington Mall, Boston, MA, 02215, US42.348472 -71.102257
-
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bu.edu/portal/Handbook-of-online-marketing-research-Joshua/NvJin75OBWE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bu.edu/portal/Handbook-of-online-marketing-research-Joshua/NvJin75OBWE/">Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bu.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bu.edu/">Boston University Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bu.edu/portal/Handbook-of-online-marketing-research-Joshua/NvJin75OBWE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bu.edu/portal/Handbook-of-online-marketing-research-Joshua/NvJin75OBWE/">Handbook of online marketing research, Joshua Grossnickle, Oliver Raskin</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bu.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bu.edu/">Boston University Libraries</a></span></span></span></span></div>
