The Resource Handbook on brand and experience management, edited by Bernd Schmitt and David L. Rogers, (electronic resource)

Handbook on brand and experience management, edited by Bernd Schmitt and David L. Rogers, (electronic resource)

Label
Handbook on brand and experience management
Title
Handbook on brand and experience management
Statement of responsibility
edited by Bernd Schmitt and David L. Rogers
Contributor
Provider
Subject
Language
eng
Cataloging source
NhCcYBP
Dewey number
658.827
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.H347 2008
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1970-
http://library.link/vocab/relatedWorkOrContributorName
  • Schmitt, Bernd
  • Rogers, David L.
  • ebrary
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
Label
Handbook on brand and experience management, edited by Bernd Schmitt and David L. Rogers, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (x, 315 p.)
Form of item
online
Isbn
9781848446151
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99956423095
System control number
(NhCcYBP)2988399
Label
Handbook on brand and experience management, edited by Bernd Schmitt and David L. Rogers, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (x, 315 p.)
Form of item
online
Isbn
9781848446151
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99956423095
System control number
(NhCcYBP)2988399

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