The Resource Handbook on brand and experience management, edited by Bernd H. Schmitt and David L. Rogers, (electronic resource)

Handbook on brand and experience management, edited by Bernd H. Schmitt and David L. Rogers, (electronic resource)

Label
Handbook on brand and experience management
Title
Handbook on brand and experience management
Statement of responsibility
edited by Bernd H. Schmitt and David L. Rogers
Contributor
Subject
Genre
Language
eng
Summary
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. The book focuses on practical, managerial, and organizational best practices
Cataloging source
UtOrBLW
Illustrations
  • illustrations
  • charts
Index
index present
LC call number
HD69.B7
LC item number
S36 2008
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Schmitt, Bernd
  • Rogers, David L
  • Edward Elgar Publishing
http://library.link/vocab/subjectName
  • Business names
  • Product management
Label
Handbook on brand and experience management, edited by Bernd H. Schmitt and David L. Rogers, (electronic resource)
Instantiates
Publication
Note
Title from cover
Bibliography note
Includes bibliographical references and index
Contents
pt. 1. Concepts and frameworks of brand management -- pt. 2. Managerial concepts -- pt. 3. Concepts and frameworks of experience management -- pt. 4. Empirical studies and scales for brand and experience management -- pt. 5. Practitioner perspectives
Dimensions
unknown
Extent
1 online resource (x, 328 p.)
Form of item
online
Isbn
9781848446151
Isbn Type
(e-book)
Lccn
2008937107
Other physical details
ill.
Specific material designation
remote
System control number
(UtOrBLW)9781848446151
Label
Handbook on brand and experience management, edited by Bernd H. Schmitt and David L. Rogers, (electronic resource)
Publication
Note
Title from cover
Bibliography note
Includes bibliographical references and index
Contents
pt. 1. Concepts and frameworks of brand management -- pt. 2. Managerial concepts -- pt. 3. Concepts and frameworks of experience management -- pt. 4. Empirical studies and scales for brand and experience management -- pt. 5. Practitioner perspectives
Dimensions
unknown
Extent
1 online resource (x, 328 p.)
Form of item
online
Isbn
9781848446151
Isbn Type
(e-book)
Lccn
2008937107
Other physical details
ill.
Specific material designation
remote
System control number
(UtOrBLW)9781848446151

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