The Resource Hey, Whipple, squeeze this! : the classic guide to creating great advertising, by Luke Sullivan ; with Sam Bennett., (electronic resource :)

Hey, Whipple, squeeze this! : the classic guide to creating great advertising, by Luke Sullivan ; with Sam Bennett., (electronic resource :)

Label
Hey, Whipple, squeeze this! : the classic guide to creating great advertising
Title
Hey, Whipple, squeeze this!
Title remainder
the classic guide to creating great advertising
Statement of responsibility
by Luke Sullivan ; with Sam Bennett.
Creator
Contributor
Provider
Subject
Language
eng
Summary
"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--
Assigning source
Provided by publisher
Cataloging source
E7B
http://library.link/vocab/creatorName
Sullivan, Luke
Illustrations
  • illustrations
  • portraits
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Bennett, Sam
  • ebrary
http://library.link/vocab/subjectName
Advertising copy
Label
Hey, Whipple, squeeze this! : the classic guide to creating great advertising, by Luke Sullivan ; with Sam Bennett., (electronic resource :)
Instantiates
Publication
Note
Made available online by ebrary
Bibliography note
Includes bibliographical references and index
Edition
4th ed.
Extent
1 online resource (xiii, 386 p.)
Form of item
online
Isbn
9781118101339
Isbn Type
(pbk.)
Other physical details
ill., port.
Specific material designation
remote
System control number
  • (OCoLC)781540183
  • (OCoLC)781540183
Label
Hey, Whipple, squeeze this! : the classic guide to creating great advertising, by Luke Sullivan ; with Sam Bennett., (electronic resource :)
Publication
Note
Made available online by ebrary
Bibliography note
Includes bibliographical references and index
Edition
4th ed.
Extent
1 online resource (xiii, 386 p.)
Form of item
online
Isbn
9781118101339
Isbn Type
(pbk.)
Other physical details
ill., port.
Specific material designation
remote
System control number
  • (OCoLC)781540183
  • (OCoLC)781540183

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