The Resource How German is she? : postwar West German reconstruction and the consuming woman, Erica Carter

How German is she? : postwar West German reconstruction and the consuming woman, Erica Carter

Label
How German is she? : postwar West German reconstruction and the consuming woman
Title
How German is she?
Title remainder
postwar West German reconstruction and the consuming woman
Statement of responsibility
Erica Carter
Creator
Subject
Genre
Language
eng
Summary
  • The 1950s have passed into the history books as the period of the Federal Republic of Germany's so-called economic miracle; yet attention to women's roles in economic reconstruction has until now been negligible. In this book, Erica Carter explores how the development of a "social market economy" after 1949 gave a new centrality to consumers as key players in the economic life of the nation, and, in that process, gave women a new public significance
  • Public attention focused in particular on the nation's housewives, who were to train the populace for entry into a new world of consumer prosperity. Carter investigates this focus from two perspectives: in part 1, she tackles the political economy of postwar West German consumption, and in part 2 she looks at representations of the consuming woman across a range of popular cultural forms. Since visual imagery is discussed at length, this book is lavishly illustrated with advertisements, fashion photographs, film stills, and documentary photographs from the period
  • How German Is She? also makes a distinctive contribution to questions of national identity. While many historians agree that nationalism was a spent force after 1945, Carter argues that concepts of nationhood survived in the rhetorics of public policy and in popular culture of the period. In this context, rational and efficient consumption became a housewife's duty, not just to husband and family, but to the postwar "nation."
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Carter, Erica
Illustrations
  • illustrations
  • portraits
Index
index present
LC call number
HC290.5.C6
LC item number
C37 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Women consumers
  • Consumer behavior
  • Consumer behavior
  • Women consumers
  • Consumentengedrag
  • Vrouwen
  • Verbraucherin
  • Wiederaufbau
  • Germany
  • Deutschland <Bundesrepublik>
Label
How German is she? : postwar West German reconstruction and the consuming woman, Erica Carter
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 243-260) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Ch. 5.
  • Film, Melodrama, and the Consuming Woman as Cultural Deviant
  • Ch. 6.
  • Fashionable Femininities: Consuming Women beyond the Norm
  • Ch. 7.
  • A Question in Conclusion: How German Is She?
  • Ch. 1.
  • Postwar National Identity and the West German Woman
  • Ch. 2.
  • The Housewife as Consumer-Citizen
  • Ch. 3.
  • The Rationalization of the Consuming Woman
  • Ch. 4.
  • The Consuming Woman as Boundary of the West German Nation
Dimensions
24 cm.
Extent
xiv, 272 pages
Isbn
9780472107551
Lccn
96035067
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations, portraits
System control number
  • (OCoLC)35331224
  • (OCoLC)ocm35331224
Label
How German is she? : postwar West German reconstruction and the consuming woman, Erica Carter
Publication
Bibliography note
Includes bibliographical references (p. 243-260) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Ch. 5.
  • Film, Melodrama, and the Consuming Woman as Cultural Deviant
  • Ch. 6.
  • Fashionable Femininities: Consuming Women beyond the Norm
  • Ch. 7.
  • A Question in Conclusion: How German Is She?
  • Ch. 1.
  • Postwar National Identity and the West German Woman
  • Ch. 2.
  • The Housewife as Consumer-Citizen
  • Ch. 3.
  • The Rationalization of the Consuming Woman
  • Ch. 4.
  • The Consuming Woman as Boundary of the West German Nation
Dimensions
24 cm.
Extent
xiv, 272 pages
Isbn
9780472107551
Lccn
96035067
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations, portraits
System control number
  • (OCoLC)35331224
  • (OCoLC)ocm35331224

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