The Resource How brands grow : what marketers don't know, by Byron Sharp

How brands grow : what marketers don't know, by Byron Sharp

Label
How brands grow : what marketers don't know
Title
How brands grow
Title remainder
what marketers don't know
Statement of responsibility
by Byron Sharp
Creator
Subject
Language
eng
Summary
"This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based." -- Product Description
Cataloging source
UKM
http://library.link/vocab/creatorName
Sharp, Byron
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1255
LC item number
.S52 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Branding (Marketing)
  • Markenpolitik
  • Markenname
  • Management
Label
How brands grow : what marketers don't know, by Byron Sharp
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 218-228)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Evidence-based marketing -- How brands grow -- How to grow your consumer base -- Which customers matter most? -- Our buyers are different -- Who do you really compete with? -- Passionate consumer committment -- Differentiation versus distinctiveness -- How advertising really works -- What price promotions really do -- Why loyalty programs don't work -- Mental and physical availability -- A final word
Dimensions
23 cm
Extent
xvii, 228 pages
Isbn
9780195573565
Isbn Type
(hbk.)
Lccn
2010285863
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)503639230
  • (OCoLC)ocn503639230
Label
How brands grow : what marketers don't know, by Byron Sharp
Publication
Bibliography note
Includes bibliographical references (p. 218-228)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Evidence-based marketing -- How brands grow -- How to grow your consumer base -- Which customers matter most? -- Our buyers are different -- Who do you really compete with? -- Passionate consumer committment -- Differentiation versus distinctiveness -- How advertising really works -- What price promotions really do -- Why loyalty programs don't work -- Mental and physical availability -- A final word
Dimensions
23 cm
Extent
xvii, 228 pages
Isbn
9780195573565
Isbn Type
(hbk.)
Lccn
2010285863
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)503639230
  • (OCoLC)ocn503639230

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