The Resource How to market to people not like you : "know it or blow it" rules for reaching diverse customers, Kelly McDonald

How to market to people not like you : "know it or blow it" rules for reaching diverse customers, Kelly McDonald

Label
How to market to people not like you : "know it or blow it" rules for reaching diverse customers
Title
How to market to people not like you
Title remainder
"know it or blow it" rules for reaching diverse customers
Statement of responsibility
Kelly McDonald
Creator
Subject
Language
eng
Summary
If you could grow your business simply by marketing to your existing customers, making money would be a cakewalk. But to generate new revenue, you have to win over the customers you're not getting. Who are these mystery customers? How are they different from your current clientele? Most importantly, how do you forge a bond with them across these differences? Using real-world examples from successful business owners, this demonstrates how to create a deep, emotional connection between your products and new consumers
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
McDonald, Kelly
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.M3795 2011
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Consumer satisfaction
  • Consumer satisfaction
  • Marketing
Label
How to market to people not like you : "know it or blow it" rules for reaching diverse customers, Kelly McDonald
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
PART I: SEVEN STEPS FOR SELLING TO NEW AND UNFAMILIAR CUSTOMERS. 1: Get Out of Your Comfort Zone to Grow Sales -- 2: Get to Know the Customer Youre Not Getting but Should Be -- 3: What Do They Need? Tweak Your Product or Service Offerings -- 4: Make Your Sales and Customer Service Friendly: Little Things Make a Big Difference -- 5: Communicate in Their Language: Develop Marketing Messages Based on Their Values -- 6: Use Technology to Reach Your Prospects: Micro Targeting -- 7: Deal with Naysayers: What If Your Employees or Your Core Audience Dont Like Seeing Their Product Marketed to Other Groups? -- PART II: KEY CUSTOMERS WHO COULD DRIVE YOUR BUSINESS GROWTH. 8: Different Ages Want Different Things -- 9: Women: Singles, Heads of Household, Working Moms and Stay-at-Home Moms, Home-Schooling, and More -- 10: Immigrants: Its About Acculturation, Not Assimilation -- 11: Hispanics/Latinos: North Americas Fastest-Growing Ethnic Minority -- 12: African-Americans: A Large and Lucrative Customer Base -- 13: Asians and Asian-Americans: The Highest Household Income of Any Racial or Ethnic Group -- PART III: OTHER IMPORTANT MARKET SEGMENTS. 14: Political Views -- 15: Sexuality: Gay, Lesbian, Bisexual, and Transgendered -- 16: Hobbies and Special Interests -- 17: Rural versus Metro -- 18: Military versus Civilian -- 19: Vegetarians versus Meat Eaters -- Conclusion
Dimensions
24 cm
Extent
xxii, 218 pages
Isbn
9780470879009
Isbn Type
(hardback)
Lccn
2010039794
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)664666873
  • (OCoLC)ocn664666873
Label
How to market to people not like you : "know it or blow it" rules for reaching diverse customers, Kelly McDonald
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
PART I: SEVEN STEPS FOR SELLING TO NEW AND UNFAMILIAR CUSTOMERS. 1: Get Out of Your Comfort Zone to Grow Sales -- 2: Get to Know the Customer Youre Not Getting but Should Be -- 3: What Do They Need? Tweak Your Product or Service Offerings -- 4: Make Your Sales and Customer Service Friendly: Little Things Make a Big Difference -- 5: Communicate in Their Language: Develop Marketing Messages Based on Their Values -- 6: Use Technology to Reach Your Prospects: Micro Targeting -- 7: Deal with Naysayers: What If Your Employees or Your Core Audience Dont Like Seeing Their Product Marketed to Other Groups? -- PART II: KEY CUSTOMERS WHO COULD DRIVE YOUR BUSINESS GROWTH. 8: Different Ages Want Different Things -- 9: Women: Singles, Heads of Household, Working Moms and Stay-at-Home Moms, Home-Schooling, and More -- 10: Immigrants: Its About Acculturation, Not Assimilation -- 11: Hispanics/Latinos: North Americas Fastest-Growing Ethnic Minority -- 12: African-Americans: A Large and Lucrative Customer Base -- 13: Asians and Asian-Americans: The Highest Household Income of Any Racial or Ethnic Group -- PART III: OTHER IMPORTANT MARKET SEGMENTS. 14: Political Views -- 15: Sexuality: Gay, Lesbian, Bisexual, and Transgendered -- 16: Hobbies and Special Interests -- 17: Rural versus Metro -- 18: Military versus Civilian -- 19: Vegetarians versus Meat Eaters -- Conclusion
Dimensions
24 cm
Extent
xxii, 218 pages
Isbn
9780470879009
Isbn Type
(hardback)
Lccn
2010039794
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)664666873
  • (OCoLC)ocn664666873

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