The Resource Hybridity, or the cultural logic of globalization, Marwan M. Kraidy

Hybridity, or the cultural logic of globalization, Marwan M. Kraidy

Label
Hybridity, or the cultural logic of globalization
Title
Hybridity, or the cultural logic of globalization
Statement of responsibility
Marwan M. Kraidy
Title variation
Cultural logic of globalization
Creator
Contributor
Author
Provider
Subject
Genre
Language
eng
Summary
  • A guide to understanding hybridity--the interaction of cultures
  • The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture--called critical transculturalism--which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts
Cataloging source
MERUC
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Kraidy, Marwan M.
Index
index present
LC call number
HM1272
LC item number
.K73 2005eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
JSTOR Open Access
http://library.link/vocab/subjectName
  • Cultural fusion
  • Cultural fusion
  • Communication, International
  • Double appartenance (Sciences sociales)
  • Double appartenance (Sciences sociales)
  • Communication internationale
  • SOCIAL SCIENCE
  • POLITICAL SCIENCE
  • SOCIAL SCIENCE
  • SOCIAL SCIENCE
  • SOCIAL SCIENCE
  • Communication, International
  • Cultural fusion
Label
Hybridity, or the cultural logic of globalization, Marwan M. Kraidy
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 163-210) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1 Cultural Hybridity and International Communication; 2 Scenarios of Global Culture; 3 The Trails and Tales of Hybridity; 4 Corporate Transculturalism; 5 The Cultural and Political Economies of Hybrid Media Texts; 6 Structure, Reception, and Identity: On Arab-Western Dialogism; 7 Hybridity without Guarantees: Toward Critical Transculturalism
Dimensions
unknown
Extent
1 online resource (xiv, 226 pages)
Form of item
online
Isbn
9781592131457
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
Stock number
  • EBL298869
  • 22573/ctt1bx1hj6
System control number
  • (OCoLC)560338373
  • (OCoLC)ocn560338373
Label
Hybridity, or the cultural logic of globalization, Marwan M. Kraidy
Publication
Bibliography note
Includes bibliographical references (pages 163-210) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1 Cultural Hybridity and International Communication; 2 Scenarios of Global Culture; 3 The Trails and Tales of Hybridity; 4 Corporate Transculturalism; 5 The Cultural and Political Economies of Hybrid Media Texts; 6 Structure, Reception, and Identity: On Arab-Western Dialogism; 7 Hybridity without Guarantees: Toward Critical Transculturalism
Dimensions
unknown
Extent
1 online resource (xiv, 226 pages)
Form of item
online
Isbn
9781592131457
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
Stock number
  • EBL298869
  • 22573/ctt1bx1hj6
System control number
  • (OCoLC)560338373
  • (OCoLC)ocn560338373

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