Borrow it
- African Studies Library
- Alumni Medical Library
- Astronomy Library
- Fineman and Pappas Law Libraries
- Frederick S. Pardee Management Library
- Howard Gotlieb Archival Research Center
- Mugar Memorial Library
- Music Library
- Pikering Educational Resources Library
- School of Theology Library
- Science & Engineering Library
- Stone Science Library
The Resource Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
Resource Information
The item Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.This item is available to borrow from all library branches.
Resource Information
The item Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.
This item is available to borrow from all library branches.
- Summary
-
- "Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive. "--
- "Marketers and brands are eager to cash in on the content marketing craze, but relatively few firms are doing it well--just 34% of B2C marketers rank their efforts as effective. Cramer presents tactics and strategies that are working today--including potential minefields and misfires--and describes new roles and opportunities for marketers, publishers, and journalists"--
- Language
- eng
- Extent
- 1 online resource (pages cm.) :
- Note
- Includes index
- Isbn
- 9781937290078
- Label
- Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism
- Title
- Inside content marketing
- Title remainder
- econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism
- Statement of responsibility
- Theresa Cramer
- Language
- eng
- Summary
-
- "Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive. "--
- "Marketers and brands are eager to cash in on the content marketing craze, but relatively few firms are doing it well--just 34% of B2C marketers rank their efforts as effective. Cramer presents tactics and strategies that are working today--including potential minefields and misfires--and describes new roles and opportunities for marketers, publishers, and journalists"--
- Assigning source
-
- Provided by publisher
- Provided by publisher
- Cataloging source
- NhCcYBP
- http://library.link/vocab/creatorDate
- 1981-
- http://library.link/vocab/creatorName
- Cramer, Theresa
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .C73 2016
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Ebooks Corporation
- http://library.link/vocab/subjectName
-
- Internet marketing
- Online social networks
- Label
- Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Extent
- 1 online resource (pages cm.) :
- Form of item
- online
- Isbn
- 9781937290078
- Isbn Type
- (electronic bk.)
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- Stock number
- 99966959602
- System control number
- (NhCcYBP)12893971
- Label
- Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Extent
- 1 online resource (pages cm.) :
- Form of item
- online
- Isbn
- 9781937290078
- Isbn Type
- (electronic bk.)
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- Stock number
- 99966959602
- System control number
- (NhCcYBP)12893971
Library Locations
-
African Studies LibraryBorrow it771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US42.350723 -71.108227
-
-
Astronomy LibraryBorrow it725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US42.350259 -71.105717
-
Fineman and Pappas Law LibrariesBorrow it765 Commonwealth Avenue, Boston, MA, 02215, US42.350979 -71.107023
-
Frederick S. Pardee Management LibraryBorrow it595 Commonwealth Avenue, Boston, MA, 02215, US42.349626 -71.099547
-
Howard Gotlieb Archival Research CenterBorrow it771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US42.350723 -71.108227
-
-
Music LibraryBorrow it771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US42.350723 -71.108227
-
Pikering Educational Resources LibraryBorrow it2 Silber Way, Boston, MA, 02215, US42.349804 -71.101425
-
School of Theology LibraryBorrow it745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US42.350494 -71.107235
-
Science & Engineering LibraryBorrow it38 Cummington Mall, Boston, MA, 02215, US42.348472 -71.102257
-
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bu.edu/portal/Inside-content-marketing--econtent-magazines/tMKV5fzUmgc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bu.edu/portal/Inside-content-marketing--econtent-magazines/tMKV5fzUmgc/">Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bu.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bu.edu/">Boston University Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bu.edu/portal/Inside-content-marketing--econtent-magazines/tMKV5fzUmgc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bu.edu/portal/Inside-content-marketing--econtent-magazines/tMKV5fzUmgc/">Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bu.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bu.edu/">Boston University Libraries</a></span></span></span></span></div>
