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The Resource Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
Resource Information
The item Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.This item is available to borrow from all library branches.
Resource Information
The item Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.
This item is available to borrow from all library branches.
- Summary
-
- "Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive. "--
- "Marketers and brands are eager to cash in on the content marketing craze, but relatively few firms are doing it well--just 34% of B2C marketers rank their efforts as effective. Cramer presents tactics and strategies that are working today--including potential minefields and misfires--and describes new roles and opportunities for marketers, publishers, and journalists"--
- Language
- eng
- Extent
- 1 online resource (pages cm.) :
- Note
- Includes index
- Isbn
- 9781937290078
- Label
- Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism
- Title
- Inside content marketing
- Title remainder
- econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism
- Statement of responsibility
- Theresa Cramer
- Language
- eng
- Summary
-
- "Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive. "--
- "Marketers and brands are eager to cash in on the content marketing craze, but relatively few firms are doing it well--just 34% of B2C marketers rank their efforts as effective. Cramer presents tactics and strategies that are working today--including potential minefields and misfires--and describes new roles and opportunities for marketers, publishers, and journalists"--
- Assigning source
-
- Provided by publisher
- Provided by publisher
- Cataloging source
- NhCcYBP
- http://library.link/vocab/creatorDate
- 1981-
- http://library.link/vocab/creatorName
- Cramer, Theresa
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .C73 2016
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Ebooks Corporation
- http://library.link/vocab/subjectName
-
- Internet marketing
- Online social networks
- Label
- Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Extent
- 1 online resource (pages cm.) :
- Form of item
- online
- Isbn
- 9781937290078
- Isbn Type
- (electronic bk.)
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
- c
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- Stock number
- 99966959602
- System control number
- (NhCcYBP)12893971
- Label
- Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Extent
- 1 online resource (pages cm.) :
- Form of item
- online
- Isbn
- 9781937290078
- Isbn Type
- (electronic bk.)
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
- c
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- Stock number
- 99966959602
- System control number
- (NhCcYBP)12893971
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bu.edu/portal/Inside-content-marketing--econtent-magazines/tMKV5fzUmgc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bu.edu/portal/Inside-content-marketing--econtent-magazines/tMKV5fzUmgc/">Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bu.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bu.edu/">Boston University Libraries</a></span></span></span></span></div>