The Resource Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer

Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer

Label
Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism
Title
Inside content marketing
Title remainder
econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism
Statement of responsibility
Theresa Cramer
Creator
Contributor
Author
Subject
Language
eng
Summary
  • "Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive. "--
  • "Marketers and brands are eager to cash in on the content marketing craze, but relatively few firms are doing it well--just 34% of B2C marketers rank their efforts as effective. Cramer presents tactics and strategies that are working today--including potential minefields and misfires--and describes new roles and opportunities for marketers, publishers, and journalists"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
NhCcYBP
http://library.link/vocab/creatorDate
1981-
http://library.link/vocab/creatorName
Cramer, Theresa
Index
index present
LC call number
HF5415.1265
LC item number
.C73 2016
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Ebooks Corporation
http://library.link/vocab/subjectName
  • Internet marketing
  • Online social networks
Label
Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (pages cm.) :
Form of item
online
Isbn
9781937290078
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99966959602
System control number
(NhCcYBP)12893971
Label
Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism, Theresa Cramer
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (pages cm.) :
Form of item
online
Isbn
9781937290078
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99966959602
System control number
(NhCcYBP)12893971

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