The Resource Inside information : making sense of marketing data, D.V.L. Smith & J.H. Fletcher

Inside information : making sense of marketing data, D.V.L. Smith & J.H. Fletcher

Label
Inside information : making sense of marketing data
Title
Inside information
Title remainder
making sense of marketing data
Statement of responsibility
D.V.L. Smith & J.H. Fletcher
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Smith, D. V. L.
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.S56 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Fletcher, J. H
http://library.link/vocab/subjectName
  • Marketing research
  • Qualitative research
  • Statistics
  • Marketing
  • Marketing
  • Études de marché
  • Marketing research
  • Qualitative research
  • Statistics
Label
Inside information : making sense of marketing data, D.V.L. Smith & J.H. Fletcher
Instantiates
Publication
Bibliography note
Includes bibliographical references ([253]-254) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / Andrew McIntosh -- 1. Mastering Twenty-First-Century Information -- 2. Acquiring Effective Information Habits -- 3. A Primer in Qualitative Evidence -- 4. Understanding Survey Data -- 5. Designing Actionable Research -- 6. Holistic Data Analysis -- 7. Information-Based Decision-Making
Dimensions
24 cm
Extent
xi, 260 pages
Isbn
9780471495437
Lccn
2001272456
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)48053932
  • (OCoLC)ocm48053932
Label
Inside information : making sense of marketing data, D.V.L. Smith & J.H. Fletcher
Publication
Bibliography note
Includes bibliographical references ([253]-254) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / Andrew McIntosh -- 1. Mastering Twenty-First-Century Information -- 2. Acquiring Effective Information Habits -- 3. A Primer in Qualitative Evidence -- 4. Understanding Survey Data -- 5. Designing Actionable Research -- 6. Holistic Data Analysis -- 7. Information-Based Decision-Making
Dimensions
24 cm
Extent
xi, 260 pages
Isbn
9780471495437
Lccn
2001272456
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)48053932
  • (OCoLC)ocm48053932

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