The Resource Integrated advertising, promotion, and marketing communications, Kenneth E. Clow, Donald Baack

Integrated advertising, promotion, and marketing communications, Kenneth E. Clow, Donald Baack

Label
Integrated advertising, promotion, and marketing communications
Title
Integrated advertising, promotion, and marketing communications
Statement of responsibility
Kenneth E. Clow, Donald Baack
Creator
Contributor
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Clow, Kenneth E
Illustrations
illustrations
Index
index present
LC call number
HF5415.123
LC item number
.C58 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Baack, Donald
http://library.link/vocab/subjectName
  • Communication in marketing
  • Advertising
Label
Integrated advertising, promotion, and marketing communications, Kenneth E. Clow, Donald Baack
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Dimensions
28 cm.
Edition
3rd ed.
Extent
xxiii, 515 p.
Isbn
9780131866225
Lccn
20050535 27
Other physical details
ill. (chiefly col.)
System control number
  • (OCoLC)61448283
  • (OCoLC)61448283
Label
Integrated advertising, promotion, and marketing communications, Kenneth E. Clow, Donald Baack
Publication
Bibliography note
Includes bibliographical references and indexes
Dimensions
28 cm.
Edition
3rd ed.
Extent
xxiii, 515 p.
Isbn
9780131866225
Lccn
20050535 27
Other physical details
ill. (chiefly col.)
System control number
  • (OCoLC)61448283
  • (OCoLC)61448283

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