The Resource Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s, James N. Dertouzos, Steven Garber, (electronic resource)

Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s, James N. Dertouzos, Steven Garber, (electronic resource)

Label
Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s
Title
Is military advertising effective?
Title remainder
an estimation methodology and applications to recruiting in the 1980s and 1990s
Statement of responsibility
James N. Dertouzos, Steven Garber
Creator
Contributor
Provider
Subject
Language
eng
Cataloging source
MiAaPQ
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Dertouzos, James N.
Index
no index present
LC call number
UB323
LC item number
.D44 2003
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1950-
http://library.link/vocab/relatedWorkOrContributorName
  • Garber, Steven
  • ProQuest Ebook Central
http://library.link/vocab/subjectName
  • Advertising
  • United States
Label
Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s, James N. Dertouzos, Steven Garber, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015.
Specific material designation
remote
System control number
  • (MiAaPQ)EBC197459
  • (Au-PeEL)EBL197459
  • (CaPaEBR)ebr10056170
  • (OCoLC)475901462
Label
Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s, James N. Dertouzos, Steven Garber, (electronic resource)
Publication
Bibliography note
Includes bibliographical references
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015.
Specific material designation
remote
System control number
  • (MiAaPQ)EBC197459
  • (Au-PeEL)EBL197459
  • (CaPaEBR)ebr10056170
  • (OCoLC)475901462

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