The Resource Jugaad innovation : think frugal, be flexible, generate breakthrough growth, Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts, (electronic resource)

Jugaad innovation : think frugal, be flexible, generate breakthrough growth, Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts, (electronic resource)

Label
Jugaad innovation : think frugal, be flexible, generate breakthrough growth
Title
Jugaad innovation
Title remainder
think frugal, be flexible, generate breakthrough growth
Statement of responsibility
Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts
Creator
Contributor
Subject
Genre
Language
eng
Summary
"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations. "--
Assigning source
Provided by publisher
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Radjou, Navi
Index
index present
LC call number
HD45
LC item number
.R245 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Prabhu, Jaideep C
  • Ahuja, Simone
http://library.link/vocab/subjectName
  • Technological innovations
  • Adaptability (Psychology)
Label
Jugaad innovation : think frugal, be flexible, generate breakthrough growth, Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Dimensions
unknown
Edition
1st ed.
Extent
xi, 275 p.
Form of item
  • online
  • electronic
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • (MiAaPQ)EBC822008
  • (Au-PeEL)EBL822008
  • (CaPaEBR)ebr10542568
  • (CaONFJC)MIL365113
  • (OCoLC)769289646
Label
Jugaad innovation : think frugal, be flexible, generate breakthrough growth, Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Dimensions
unknown
Edition
1st ed.
Extent
xi, 275 p.
Form of item
  • online
  • electronic
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • (MiAaPQ)EBC822008
  • (Au-PeEL)EBL822008
  • (CaPaEBR)ebr10542568
  • (CaONFJC)MIL365113
  • (OCoLC)769289646

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