The Resource Kids and branding in a digital world, Barrie Gunter

Kids and branding in a digital world, Barrie Gunter

Label
Kids and branding in a digital world
Title
Kids and branding in a digital world
Statement of responsibility
Barrie Gunter
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood
Cataloging source
N$T
http://library.link/vocab/creatorName
Gunter, Barrie
Index
index present
LC call number
HD69.B7
LC item number
G86 2016eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
JSTOR
http://library.link/vocab/subjectName
  • Brand name products
  • Child consumers
  • Mass media and children
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
  • SOCIAL SCIENCE / Media Studies
  • Brand name products
  • Child consumers
  • Mass media and children
Label
Kids and branding in a digital world, Barrie Gunter
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781784997106
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
22573/ctt18dxrpb
System control number
  • (OCoLC)926047116
  • (OCoLC)ocn926047116
Label
Kids and branding in a digital world, Barrie Gunter
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781784997106
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
22573/ctt18dxrpb
System control number
  • (OCoLC)926047116
  • (OCoLC)ocn926047116

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