The Resource Launch! advertising and promotion in real time

Launch! advertising and promotion in real time

Label
Launch! advertising and promotion in real time
Title
Launch! advertising and promotion in real time
Title variation
Advertising and promotion in real time
Contributor
Provider
Subject
Genre
Language
eng
Summary
"Launch! is written for advertising and promotions courses taught to students in the business school and journalism and mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end"--Open Textbook Library
Cataloging source
COF
LC call number
HF5823
LC item number
.S656eb
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Open Textbook Library
http://library.link/vocab/subjectName
  • Advertising
  • Sales promotion
  • Marketing
Label
Launch! advertising and promotion in real time
Instantiates
Publication
Distribution
Copyright
Note
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9780982043028
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Other physical details
illustrations, portraits.
Publication frequency
Updated irregularly.
Specific material designation
remote
System control number
  • (OCoLC)953869373
  • (OCoLC)ocn953869373
Label
Launch! advertising and promotion in real time
Publication
Distribution
Copyright
Note
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9780982043028
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Other physical details
illustrations, portraits.
Publication frequency
Updated irregularly.
Specific material designation
remote
System control number
  • (OCoLC)953869373
  • (OCoLC)ocn953869373

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