The Resource Leading digital : turning technology into business transformation, George Westerman, Didier Bonnet, Andrew McAfee

Leading digital : turning technology into business transformation, George Westerman, Didier Bonnet, Andrew McAfee

Label
Leading digital : turning technology into business transformation
Title
Leading digital
Title remainder
turning technology into business transformation
Statement of responsibility
George Westerman, Didier Bonnet, Andrew McAfee
Creator
Contributor
Subject
Language
eng
Summary
"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Westerman, George
Illustrations
illustrations
Index
index present
LC call number
HD30.2
LC item number
.W4645 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Bonnet, Didier
  • McAfee, Andrew
http://library.link/vocab/subjectName
  • Information technology
  • Strategic planning
  • Organizational change
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Strategic Planning
  • Change Management
  • Informationstechnik
  • Organisationsentwicklung
  • Strategisches Management
  • Information technology
  • Organizational change
  • Strategic planning
Label
Leading digital : turning technology into business transformation, George Westerman, Didier Bonnet, Andrew McAfee
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
What is digital mastery? -- Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation
Dimensions
25 cm.
Extent
vi, 292 pages
Isbn
9781625272478
Isbn Type
(hardback)
Lccn
2014013859
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations, graphiques
System control number
  • (OCoLC)879642395
  • (OCoLC)ocn879642395
Label
Leading digital : turning technology into business transformation, George Westerman, Didier Bonnet, Andrew McAfee
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
What is digital mastery? -- Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation
Dimensions
25 cm.
Extent
vi, 292 pages
Isbn
9781625272478
Isbn Type
(hardback)
Lccn
2014013859
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations, graphiques
System control number
  • (OCoLC)879642395
  • (OCoLC)ocn879642395

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