The Resource Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs, Nicolas Hoffmann

Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs, Nicolas Hoffmann

Label
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
Title
Loyalty schemes in retailing
Title remainder
a comparison of stand-alone and multi-partner programs
Statement of responsibility
Nicolas Hoffmann
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-of-mouth. While program members showed significantly higher levels of loyalty than non-members, those of the stand-alone solution did so to an even greater extent than those of the coalition scheme.«Best Dissertation of 2011» by the WU - Vienna University of Economics and Business and Winner of the «Outstanding Award 2011» by the ECR Austria
Member of
Cataloging source
AGLDB
http://library.link/vocab/creatorDate
1983-
http://library.link/vocab/creatorName
Hoffmann, Nicolas
Illustrations
illustrations
Index
index present
LC call number
HF5415.525 .H64 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • JSTOR Open Access
  • Wirtschaftsuniversität Wien
Series statement
Forschungsergebnisse der WU Wirtschaftsuniversität Wien,
Series volume
Band 61
http://library.link/vocab/subjectName
  • Consumer satisfaction
  • Customer loyalty
  • Retail trade
  • Consumer satisfaction
  • Customer loyalty
  • Retail trade
  • BUSINESS & ECONOMICS / Advertising & Promotion
Label
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs, Nicolas Hoffmann
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Loyalty -- Loyalty schemes -- Coalition schemes -- Empirical study design -- Empirical study results
Dimensions
unknown
Extent
1 online resource (291 pages)
Form of item
online
Isbn
9781306561938
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote
Stock number
  • 587444
  • 22573/ctv9gv4z9
System control number
  • (OCoLC)971458403
  • (OCoLC)ocn971458403
Label
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs, Nicolas Hoffmann
Publication
Copyright
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Loyalty -- Loyalty schemes -- Coalition schemes -- Empirical study design -- Empirical study results
Dimensions
unknown
Extent
1 online resource (291 pages)
Form of item
online
Isbn
9781306561938
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote
Stock number
  • 587444
  • 22573/ctv9gv4z9
System control number
  • (OCoLC)971458403
  • (OCoLC)ocn971458403

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