The Resource Making markets : how firms can design and profit from online auctions and exchanges, Ajit Kambil, Eric van Heck

Making markets : how firms can design and profit from online auctions and exchanges, Ajit Kambil, Eric van Heck

Label
Making markets : how firms can design and profit from online auctions and exchanges
Title
Making markets
Title remainder
how firms can design and profit from online auctions and exchanges
Statement of responsibility
Ajit Kambil, Eric van Heck
Creator
Contributor
Subject
Genre
Language
eng
Summary
  • "Markets are Transitioning from place to space - but as the collapse of the initial B2B boom demonstrated, the journey won't be easy. Pioneering market makers from eBay and British Petroleum to the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: Success in the marketspace will require new ways of operating, and participation won't be optional."
  • "Ajit Kambil and Eric van Heck - argue that online auctions and exchanges will soon be an essential part of business practice. They explain why companies must adopt electronic markets now if they hope to compete in the future. And they prove that success lies not in achieving "first-mover" advantage in new markets, but in creating winning strategies to design and use markets to manage the supply chain, connect with customers, increase efficiency, and make decisions."
  • "Based on the author's decade-long study of nearly one hundred successful and failed electronic markets in the United States, Europe, and Asia, the book reveals how market makers are rewriting the rules of commerce. They offer a strategic blueprint for designing, implementing, and profiting from electronic markets."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Kambil, Ajit
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.K358 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Heck, E. van
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet auctions
  • Industrial marketing
  • Marketing
  • Electronic commerce
  • Marketing sur Internet
  • Vente aux enchères sur Internet
  • Marketing industriel
  • Marketing
  • Commerce électronique
  • Marketing
  • Internet
  • Vente aux enchères
  • Commerce électronique
  • Electronic commerce
  • Industrial marketing
  • Internet auctions
  • Internet marketing
  • Marketing
  • Veilingen
  • World wide web
  • Cybermarketing
  • Vente aux enchères
  • Commerce électronique
  • Marketing industriel
  • Auktion
  • Electronic Commerce
  • Internet
Label
Making markets : how firms can design and profit from online auctions and exchanges, Ajit Kambil, Eric van Heck
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Using B2B Markets in the Supply Chain
  • 6.
  • Using Markets Creatively
  • 7.
  • Market Tactics
  • 8.
  • Dynamic Market Strategies
  • Epilogue: A Call to Action
  • 1.
  • Seizing the Value of Markets
  • 2.
  • From Place to Space
  • 3.
  • Making Markets Work
  • 4.
  • Auctions: The Devil Is in the Details
Dimensions
24 cm
Extent
xii, 224 pages
Isbn
9781578516582
Lccn
2002000419
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)48811141
  • (OCoLC)ocm48811141
Label
Making markets : how firms can design and profit from online auctions and exchanges, Ajit Kambil, Eric van Heck
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Using B2B Markets in the Supply Chain
  • 6.
  • Using Markets Creatively
  • 7.
  • Market Tactics
  • 8.
  • Dynamic Market Strategies
  • Epilogue: A Call to Action
  • 1.
  • Seizing the Value of Markets
  • 2.
  • From Place to Space
  • 3.
  • Making Markets Work
  • 4.
  • Auctions: The Devil Is in the Details
Dimensions
24 cm
Extent
xii, 224 pages
Isbn
9781578516582
Lccn
2002000419
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)48811141
  • (OCoLC)ocm48811141

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