The Resource Managing customer value : creating quality and service that customers can see, Bradley T. Gale with Robert Chapman Wood

Managing customer value : creating quality and service that customers can see, Bradley T. Gale with Robert Chapman Wood

Label
Managing customer value : creating quality and service that customers can see
Title
Managing customer value
Title remainder
creating quality and service that customers can see
Statement of responsibility
Bradley T. Gale with Robert Chapman Wood
Creator
Contributor
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Gale, Bradley T
Index
index present
LC call number
HF5415.157
LC item number
.G34 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Wood, Robert Chapman
http://library.link/vocab/subjectName
  • Quality of products
  • Consumer satisfaction
  • Marketing
  • Qualité des produits
  • Consommateurs
  • Marketing
  • Consumer satisfaction
  • Marketing
  • Quality of products
  • Klantgerichtheid
  • Klantenservice
  • Kwaliteitszorg
  • Producten
  • Relations clients-fournisseurs
  • Clientèle
  • Production
  • Qualité
  • Relations avec la clientèle
  • Communication en marketing
  • Marketing
  • Qualité des produits
  • Consommateurs
  • Kundenmanagement
  • Qualitätsmanagement
Label
Managing customer value : creating quality and service that customers can see, Bradley T. Gale with Robert Chapman Wood
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 407-416) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Making quality a strategic weapon -- The four steps to customer value management -- Moving "customer satisfaction" from a slogan to a science -- Role models : companies that delivered market-perceived quality and value -- How Milliken & Co. built a competitive powerhouse -- "Customer value added" at AT & T : a competitive strategy milestone -- Communicating the complex truth about cholesterol -- How to achieve quality service -- Managing some big issues with customer value management -- Creating power brands -- Assessing competing technologies and nurturing a long-term winner -- The tools and metrics of customer value analysis -- The seven tools of customer vaqlue analysis -- Putting the power of a whole organization in a single room : the war-room wall and strategic navigation -- Aligning your quality initiatives with the goal of true customer value management -- The payoff from providing superior quality and value -- Here's the proof : superior quality drives the bottom line and shareholder value -- Learning from the Malcolm Baldrige National Quality Award -- Comprehensive alignment : key to true competitiveness
  • Appendix : Malcolm Baldrige National Quality Award : 1994 award examination criteria and guidelines -- Why do patients demand a large drop in total cholesterol? -- Building our store of case examples and empirical evidence -- Questionnaire to aid benchmarking
Dimensions
25 cm
Extent
xxii, 424 pages
Isbn
9780029110454
Lccn
93041905
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)29315696
  • (OCoLC)ocm29315696
Label
Managing customer value : creating quality and service that customers can see, Bradley T. Gale with Robert Chapman Wood
Publication
Bibliography note
Includes bibliographical references (p. 407-416) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Making quality a strategic weapon -- The four steps to customer value management -- Moving "customer satisfaction" from a slogan to a science -- Role models : companies that delivered market-perceived quality and value -- How Milliken & Co. built a competitive powerhouse -- "Customer value added" at AT & T : a competitive strategy milestone -- Communicating the complex truth about cholesterol -- How to achieve quality service -- Managing some big issues with customer value management -- Creating power brands -- Assessing competing technologies and nurturing a long-term winner -- The tools and metrics of customer value analysis -- The seven tools of customer vaqlue analysis -- Putting the power of a whole organization in a single room : the war-room wall and strategic navigation -- Aligning your quality initiatives with the goal of true customer value management -- The payoff from providing superior quality and value -- Here's the proof : superior quality drives the bottom line and shareholder value -- Learning from the Malcolm Baldrige National Quality Award -- Comprehensive alignment : key to true competitiveness
  • Appendix : Malcolm Baldrige National Quality Award : 1994 award examination criteria and guidelines -- Why do patients demand a large drop in total cholesterol? -- Building our store of case examples and empirical evidence -- Questionnaire to aid benchmarking
Dimensions
25 cm
Extent
xxii, 424 pages
Isbn
9780029110454
Lccn
93041905
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)29315696
  • (OCoLC)ocm29315696

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