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The Resource Market-driven management : using the new marketing concept to create a customer-oriented company, Frederick E. Webster, Jr

Market-driven management : using the new marketing concept to create a customer-oriented company, Frederick E. Webster, Jr

Creator
Summary
  • Starting out as a support function for sales in the 1990s, marketing has evolved over the past four decades into the driving force behind business strategic planning for the 1990s. The past decade has brought a proliferation of rediscovered management concepts, including the quality movement, corporate culture, customer-orientation, strategic alliances, and network organizations. Now, in the hypercompetitive global economy of the '90s, when the number one priority is to develop customer-focused, market-driven organizations, the crucial next step is to fuse the best of the old and new ideas into one cohesive model for doing business
  • In Market-Driven Management, Professor Frederick E. Webster of the Amos Tuck School of Business, takes that next big step. Combining cutting-edge research with the latest advances in a wide range of industries around the world, he offers managers a bold new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture - from R & D and manufacturing, to finance, human resources, and sales. And, most importantly, he shows you exactly how to make it work in your company today!
  • In addition to being a respected business scholar and educator, Frederick Webster is also an extremely successful international business consultant. All of the ideas in this book are based on his decades of research at leading companies worldwide, and they have been tested with thousands of managers in his world-famous seminars and through his consulting practice. Over the course of nine chapters, using dozens of case studies and real-world examples, Professor Webster offers his incisive analysis of what works, what doesn't, and why, and he provides workable solutions that can easily be adapted to virtually any organization. Like all of the books in The Portable MBA Series, Market-Driven Management is dedicated to bringing sharp business people the brightest and best ideas now being taught in top business schools. While this book requires no prior education in marketing, it maintains the level of academic excellence you'd expect to find in an MBA-level course
Language
eng
Work
Publication
Extent
xiv, 319 pages
Contents
  • Putting the customer first--Always!
  • Strategic planning and marketing
  • Quality equals customer satisfaction
  • Market targeting and the value proposition
  • Relationship marketing
  • Strategic alliances and network organizations
  • Organizational culture and customer orientation
  • Developing a customer-oriented, market-driven company
  • Implementing the new marketing concept
  • Notes
  • Index
Isbn
9780471595762
Link
https://archive.org/details/marketdrivenmana00webs
Instance
Label
Market-driven management : using the new marketing concept to create a customer-oriented company
Title
Market-driven management
Title remainder
using the new marketing concept to create a customer-oriented company
Statement of responsibility
Frederick E. Webster, Jr
Creator
Subject
Language
eng
Summary
  • Starting out as a support function for sales in the 1990s, marketing has evolved over the past four decades into the driving force behind business strategic planning for the 1990s. The past decade has brought a proliferation of rediscovered management concepts, including the quality movement, corporate culture, customer-orientation, strategic alliances, and network organizations. Now, in the hypercompetitive global economy of the '90s, when the number one priority is to develop customer-focused, market-driven organizations, the crucial next step is to fuse the best of the old and new ideas into one cohesive model for doing business
  • In Market-Driven Management, Professor Frederick E. Webster of the Amos Tuck School of Business, takes that next big step. Combining cutting-edge research with the latest advances in a wide range of industries around the world, he offers managers a bold new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture - from R & D and manufacturing, to finance, human resources, and sales. And, most importantly, he shows you exactly how to make it work in your company today!
  • In addition to being a respected business scholar and educator, Frederick Webster is also an extremely successful international business consultant. All of the ideas in this book are based on his decades of research at leading companies worldwide, and they have been tested with thousands of managers in his world-famous seminars and through his consulting practice. Over the course of nine chapters, using dozens of case studies and real-world examples, Professor Webster offers his incisive analysis of what works, what doesn't, and why, and he provides workable solutions that can easily be adapted to virtually any organization. Like all of the books in The Portable MBA Series, Market-Driven Management is dedicated to bringing sharp business people the brightest and best ideas now being taught in top business schools. While this book requires no prior education in marketing, it maintains the level of academic excellence you'd expect to find in an MBA-level course
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Webster, Frederick E
Illustrations
illustrations
Index
no index present
LC call number
HF5415.13
LC item number
.W467 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Consumer satisfaction
  • Consumer satisfaction
  • Marketing
  • Marketing
  • Klantgerichtheid
Label
Market-driven management : using the new marketing concept to create a customer-oriented company, Frederick E. Webster, Jr
Link
https://archive.org/details/marketdrivenmana00webs
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Putting the customer first--Always! -- Strategic planning and marketing -- Quality equals customer satisfaction -- Market targeting and the value proposition -- Relationship marketing -- Strategic alliances and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the new marketing concept -- Notes -- Index
Dimensions
27 cm.
Extent
xiv, 319 pages
Isbn
9780471595762
Lccn
93039184
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)29224849
  • (OCoLC)ocm29224849
Label
Market-driven management : using the new marketing concept to create a customer-oriented company, Frederick E. Webster, Jr
Link
https://archive.org/details/marketdrivenmana00webs
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Putting the customer first--Always! -- Strategic planning and marketing -- Quality equals customer satisfaction -- Market targeting and the value proposition -- Relationship marketing -- Strategic alliances and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the new marketing concept -- Notes -- Index
Dimensions
27 cm.
Extent
xiv, 319 pages
Isbn
9780471595762
Lccn
93039184
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)29224849
  • (OCoLC)ocm29224849

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