The Resource Marketing and advertising regulation : the Federal Trade Commission in the 1990s, edited by Patrick E. Murphy and William L. Wilkie

Marketing and advertising regulation : the Federal Trade Commission in the 1990s, edited by Patrick E. Murphy and William L. Wilkie

Label
Marketing and advertising regulation : the Federal Trade Commission in the 1990s
Title
Marketing and advertising regulation
Title remainder
the Federal Trade Commission in the 1990s
Statement of responsibility
edited by Patrick E. Murphy and William L. Wilkie
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
KF1611
LC item number
.M37 1990
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1948-
http://library.link/vocab/relatedWorkOrContributorName
  • Murphy, Patrick E.
  • Wilkie, William L
http://library.link/vocab/subjectName
  • United States
  • États-Unis
  • United States
  • Trade regulation
  • Verbraucherschutz
  • Trade regulation
  • Handel
  • Marketing
  • United States
Label
Marketing and advertising regulation : the Federal Trade Commission in the 1990s, edited by Patrick E. Murphy and William L. Wilkie
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Counsels's summary : the ABA Special Committee's report on the FTC (Kirkpatrick II) / Stephen Calkins -- Kirkpatrick II : views of a member of the Special Committee / Caswell O. Hobbs, III -- Comments by a consumer advocate at the CSPI / Bruce A. Silverglade -- Remarks by a consumer advocate at Consumers Union / Mark Silbergeld -- Comments by a State Attorney General / Linley Pearson -- The FTC and advertising regulation / Wallace S. Snyder -- The Federal Trade Commission : going, going ... / Louis W. Stern -- The FTC : an institution or an instrument? / William L. Wilkie -- Kirkpatrick II : a view from inside the Commission / William C. MacLeod -- Kirkpatrick II : counsel responds / Stephen Calkins -- The Federal Trade Commission in 1968 : times of turmoil and response / Mary Gardiner Jones
  • Reflections of a Commission staffer / Christian S. White -- Second-order effects of the FTC initiatives / H. Keith Hunt -- At the turning point : the Commission in 1978 / William J. Baer -- Comments on the Commission in 1978 / Thomas H. Stanton -- The FTC in 1978 : some observations from a marketing academic / Kenneth L. Bernhardt -- The FTC in 1988 : phoenix or finis? ; The FTC in 1989 : rising from the ashes? / Andrew J. Strenio, Jr. -- The FTC in the 1980s / J. Howard Beales, III -- Comments on the FTC in 1988 / John E. Calfee -- The Federal Trade Commission in historical perspective : the first fifty years / Mary Ellen Zuckerman -- Past FTC participation by marketing academics / Patrick E. Murphy -- Marketing academics at the FTC : reflections and recommendations / Mary Gardiner Jones
  • The marketing of alcohol : a spirited debate / Michael B. Mazis -- Charting a public policy agenda for cigarettes / Joel B. Cohen -- Executives' attitudes toward advertising regulation : a survey / Bonnie B. Reece and Stephen A. Greyser -- Some effects of marketing and advertising regulation / Harold H. Kassarjian -- The FTC and deceptive advertising : a performance assessment / Thomas C. Kinnear and Ann R. Root -- Identifying and resolving consumer information problems : a new approach / Paul N. Bloom -- The economics of information : research issues / Darlene B. Smith, Gary T. Ford, and John L. Swasy -- Empirical insights for the FTC : comments on the Bloom and Smith et al. papers / Joshua L. Wiener -- Perspectives on the future business environment and the Federal Trade Commission / John G. Keane
  • The markerting literature in public policy: 1970-1988 / Gregory T. Gundlach and William L. Wilkie -- Current role of research at the federal trade commission / Thomas J. Maronick -- Research needs of the FTC in the 1990s: voice of a lone FTC staff economist / Janis K. Pappalardo -- Research priorities for public policy and marketing in the 1990s / Thomas C. Kinnear -- Priority public policy research needs for the 1990s / Michael B. Mazis -- "Unfair methods of competition" in the 1990s: the example of frequent-flyer programs / Stephen Calkins -- A public policy research agenda for the 1990s / Alan R. Andreasen -- Appendix I: the federal trade commission act as amended by the Wheeler-lea act of 1938 -- AppendixII: report of the American bar association section of antitrust law special committee to study the role of the federal trade commission
Dimensions
24 cm
Extent
xix, 469 pages
Isbn
9780268013820
Lccn
90034520
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
ZBWT00428913
Other physical details
illustrations
System control number
(OCoLC)21333210
Label
Marketing and advertising regulation : the Federal Trade Commission in the 1990s, edited by Patrick E. Murphy and William L. Wilkie
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Counsels's summary : the ABA Special Committee's report on the FTC (Kirkpatrick II) / Stephen Calkins -- Kirkpatrick II : views of a member of the Special Committee / Caswell O. Hobbs, III -- Comments by a consumer advocate at the CSPI / Bruce A. Silverglade -- Remarks by a consumer advocate at Consumers Union / Mark Silbergeld -- Comments by a State Attorney General / Linley Pearson -- The FTC and advertising regulation / Wallace S. Snyder -- The Federal Trade Commission : going, going ... / Louis W. Stern -- The FTC : an institution or an instrument? / William L. Wilkie -- Kirkpatrick II : a view from inside the Commission / William C. MacLeod -- Kirkpatrick II : counsel responds / Stephen Calkins -- The Federal Trade Commission in 1968 : times of turmoil and response / Mary Gardiner Jones
  • Reflections of a Commission staffer / Christian S. White -- Second-order effects of the FTC initiatives / H. Keith Hunt -- At the turning point : the Commission in 1978 / William J. Baer -- Comments on the Commission in 1978 / Thomas H. Stanton -- The FTC in 1978 : some observations from a marketing academic / Kenneth L. Bernhardt -- The FTC in 1988 : phoenix or finis? ; The FTC in 1989 : rising from the ashes? / Andrew J. Strenio, Jr. -- The FTC in the 1980s / J. Howard Beales, III -- Comments on the FTC in 1988 / John E. Calfee -- The Federal Trade Commission in historical perspective : the first fifty years / Mary Ellen Zuckerman -- Past FTC participation by marketing academics / Patrick E. Murphy -- Marketing academics at the FTC : reflections and recommendations / Mary Gardiner Jones
  • The marketing of alcohol : a spirited debate / Michael B. Mazis -- Charting a public policy agenda for cigarettes / Joel B. Cohen -- Executives' attitudes toward advertising regulation : a survey / Bonnie B. Reece and Stephen A. Greyser -- Some effects of marketing and advertising regulation / Harold H. Kassarjian -- The FTC and deceptive advertising : a performance assessment / Thomas C. Kinnear and Ann R. Root -- Identifying and resolving consumer information problems : a new approach / Paul N. Bloom -- The economics of information : research issues / Darlene B. Smith, Gary T. Ford, and John L. Swasy -- Empirical insights for the FTC : comments on the Bloom and Smith et al. papers / Joshua L. Wiener -- Perspectives on the future business environment and the Federal Trade Commission / John G. Keane
  • The markerting literature in public policy: 1970-1988 / Gregory T. Gundlach and William L. Wilkie -- Current role of research at the federal trade commission / Thomas J. Maronick -- Research needs of the FTC in the 1990s: voice of a lone FTC staff economist / Janis K. Pappalardo -- Research priorities for public policy and marketing in the 1990s / Thomas C. Kinnear -- Priority public policy research needs for the 1990s / Michael B. Mazis -- "Unfair methods of competition" in the 1990s: the example of frequent-flyer programs / Stephen Calkins -- A public policy research agenda for the 1990s / Alan R. Andreasen -- Appendix I: the federal trade commission act as amended by the Wheeler-lea act of 1938 -- AppendixII: report of the American bar association section of antitrust law special committee to study the role of the federal trade commission
Dimensions
24 cm
Extent
xix, 469 pages
Isbn
9780268013820
Lccn
90034520
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
ZBWT00428913
Other physical details
illustrations
System control number
(OCoLC)21333210

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