The Resource Marketing channels : infomercials, and the future of televised marketing, Craig Robert Evans

Marketing channels : infomercials, and the future of televised marketing, Craig Robert Evans

Label
Marketing channels : infomercials, and the future of televised marketing
Title
Marketing channels
Title remainder
infomercials, and the future of televised marketing
Statement of responsibility
Craig Robert Evans
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Evans, Craig Robert
Illustrations
illustrations
Index
index present
LC call number
HF6146.T42
LC item number
E974 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Television advertising
  • Advertising
  • Marketing channels
  • Advertising
  • Marketing channels
  • Television advertising
  • Televisie
  • Reclame
  • Fernsehkanal
  • Fernsehsendung
  • Marketing
  • Werbesendung
  • Werbung
Label
Marketing channels : infomercials, and the future of televised marketing, Craig Robert Evans
Link
https://archive.org/details/marketingchannel00evan
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 289-290) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. 1. Broadcasting as It Was -- Ch. 2. Television Advertising: From Clout to Clutter -- Ch. 3. Cable, Competition, and Chaos -- Ch. 4. The Paradigm Shift, or What to Do While Waiting for the Big Bang -- Ch. 5. The Roots of Marketing Programming -- Ch. 6. Wrong-Way Retail: The Lost Art of Customer Service in the Information Age -- Ch. 7. The Case for Program-Length Commercials -- Ch. 8. The Paradigm Shift Begins -- Ch. 9. Anomalies: Signs of the Shift -- Ch. 10. The Sweet Sixteen: Beyond The Car Buyer's Channel -- Ch. 11. The Players -- Ch. 12. Television's Interactive Future
Dimensions
24 cm
Extent
xxv, 308 pages
Isbn
9780130751515
Lccn
93023345
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)28722358
  • (OCoLC)ocm28722358
Label
Marketing channels : infomercials, and the future of televised marketing, Craig Robert Evans
Link
https://archive.org/details/marketingchannel00evan
Publication
Bibliography note
Includes bibliographical references (p. 289-290) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. 1. Broadcasting as It Was -- Ch. 2. Television Advertising: From Clout to Clutter -- Ch. 3. Cable, Competition, and Chaos -- Ch. 4. The Paradigm Shift, or What to Do While Waiting for the Big Bang -- Ch. 5. The Roots of Marketing Programming -- Ch. 6. Wrong-Way Retail: The Lost Art of Customer Service in the Information Age -- Ch. 7. The Case for Program-Length Commercials -- Ch. 8. The Paradigm Shift Begins -- Ch. 9. Anomalies: Signs of the Shift -- Ch. 10. The Sweet Sixteen: Beyond The Car Buyer's Channel -- Ch. 11. The Players -- Ch. 12. Television's Interactive Future
Dimensions
24 cm
Extent
xxv, 308 pages
Isbn
9780130751515
Lccn
93023345
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)28722358
  • (OCoLC)ocm28722358

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