The Resource Marketing in the age of Google: : your online strategy IS your business strategy, Vanessa Fox

Marketing in the age of Google: : your online strategy IS your business strategy, Vanessa Fox

Label
Marketing in the age of Google: : your online strategy IS your business strategy
Title
Marketing in the age of Google:
Title remainder
your online strategy IS your business strategy
Statement of responsibility
Vanessa Fox
Creator
Subject
Language
eng
Summary
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Fox, Vanessa
Index
index present
LC call number
HF5415.1265
LC item number
.F678 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet searching
  • Web search engines
Label
Marketing in the age of Google: : your online strategy IS your business strategy, Vanessa Fox
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Dimensions
23 cm.
Edition
Rev. and updated.
Extent
xviii, 254 p.
Isbn
9781118231937
Isbn Type
(pbk.)
Lccn
20110528 27
Other physical details
ill.
System control number
  • (OCoLC)771654429
  • (OCoLC)771654429
Label
Marketing in the age of Google: : your online strategy IS your business strategy, Vanessa Fox
Publication
Bibliography note
Includes bibliographical references and index
Dimensions
23 cm.
Edition
Rev. and updated.
Extent
xviii, 254 p.
Isbn
9781118231937
Isbn Type
(pbk.)
Lccn
20110528 27
Other physical details
ill.
System control number
  • (OCoLC)771654429
  • (OCoLC)771654429

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