The Resource Marketing in the cyber age : the why, the what, and the how, Kurt Rohner

Marketing in the cyber age : the why, the what, and the how, Kurt Rohner

Label
Marketing in the cyber age : the why, the what, and the how
Title
Marketing in the cyber age
Title remainder
the why, the what, and the how
Statement of responsibility
Kurt Rohner
Creator
Subject
Language
  • eng
  • gre
  • eng
Summary
In this book the author shows you the way to start thinking digitally and puts you and your company firmly into the cyber age. It gives you the marketing basics for the cyber age, sets the perspectives and most importantly shares practical experience of implementation. It also enables you to minimise risk and control the pace of the implementation process. A summary of all key aspects of cyber marketing is provided to enable company leaders and marketing professionals to successfully exploit the rising electronic markets and achieve bottom-line success
Member of
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Rohner, Kurt
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.R6413 1998
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Telemarketing
  • Database marketing
  • Internet marketing
  • Database marketing
  • Internet marketing
  • Telemarketing
  • Marketing
  • Internet
  • Telecommunicatie
  • Databanken
  • Telemarketing
Label
Marketing in the cyber age : the why, the what, and the how, Kurt Rohner
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [211]-220) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • II.
  • Perspectives, the What.
  • 4.
  • Database Marketing.
  • 5.
  • Electronic Marketing.
  • 6.
  • The Internet -- Lifeblood of Virtual Reality
  • III.
  • Practice, the How.
  • I.
  • 7.
  • Marketing Programmes.
  • 8.
  • Implementation Projects.
  • 9.
  • Essentials of Cyber Marketing for Managers
  • Paradigms, the Why.
  • 1.
  • The Network Society Takes Over from the Consumer Society.
  • 2.
  • The Revolution in Marketing: from the Masses to the Individual.
  • 3.
  • Data -- the Terrain of the Information Era
Dimensions
25 cm
Extent
xv, 223 pages
Isbn
9780471970231
Lccn
98003083
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)38478424
  • (OCoLC)ocm38478424
Label
Marketing in the cyber age : the why, the what, and the how, Kurt Rohner
Publication
Bibliography note
Includes bibliographical references (p. [211]-220) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • II.
  • Perspectives, the What.
  • 4.
  • Database Marketing.
  • 5.
  • Electronic Marketing.
  • 6.
  • The Internet -- Lifeblood of Virtual Reality
  • III.
  • Practice, the How.
  • I.
  • 7.
  • Marketing Programmes.
  • 8.
  • Implementation Projects.
  • 9.
  • Essentials of Cyber Marketing for Managers
  • Paradigms, the Why.
  • 1.
  • The Network Society Takes Over from the Consumer Society.
  • 2.
  • The Revolution in Marketing: from the Masses to the Individual.
  • 3.
  • Data -- the Terrain of the Information Era
Dimensions
25 cm
Extent
xv, 223 pages
Isbn
9780471970231
Lccn
98003083
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)38478424
  • (OCoLC)ocm38478424

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